Interior Design: Retail Futures
Dates: 20–22 May 2020
Duration: Three days
Location: RCA Kensington
Please note: the course fee does not include accommodation, food or transport. The fee includes basic materials for the course.
This three-day interior design short course examines the forces shaping the retail environment of the future and identifies opportunities for innovation.
Participants will explore far beyond the traditional browsing-and-transaction language of retail, to learn how to design intellectually compelling, emotionally profound and visually inspiring spatial experiences for fashion retail design.
Commercial interior design is fast moving and intrinsically linked to the leading edge of popular culture – fashion, music and the visual arts.
High-street interior design reflects and responds to cultural change and must evolve rapidly to meet current trends and desires. You will explore strategies for innovation through:
- showcasing radical display design tactics used by leading retail brands
- exploring how blending technologies with tactile finishes can increase immersive engagement
- exploring how innovations from across architecture and interior design disciplines can be incorporated into retail design
- considering immersive strategies from other architectural environments – from museums to smart-homes – and how these can be used to enhance and expand the possibilities of retail.
What will I learn?
The intensive course has been carefully designed to stimulate both conceptual and practical thinking, helping you gain practical knowledge, provoking discussion and inspiration, and developing industry skills within a supportive and creative learning environment.
In particular, you will learn:
- how to research and question current retail practice that might lead to testing, rethinking and reworking the retail experience in an intensive design project
- creative and conceptual thinking relating to popular culture
- to translate ideas into practical spatial designs
- how to plan and think about customer experience
- the principles of designing experientially compelling concessions,
considering point of sales
, display storage, window display and lighting
- how to engage your customers by using advanced retail design communication in spatial environments.
This intensive short course will blend lectures, workshops and seminars with one-to-one consultation sessions, design reviews with renowned retail designers and studio visits to professional practitioners in the retail field.
You will participate in:
- action-based practical tasks
- collaborative, iterative teamwork
- extended lectures
- site visits
- opportunities to network with visiting retail designers and peers on the programme.
Personal and organisational benefits
Benefits to you and your organisation include:
- insight into global best practice in retail design
- experience in critical, creative and insightful thinking
- return to your practice with a greater ability to innovate and connect to retail design trends.
Who should attend?
This course is highly suited to design creatives across the disciplines interested in producing innovative and immersive retail design experiences that are informed by future trends.
These may include:
- interior designers, architects and other spatial designers
- retail designers
- retail industry professionals
- window-display specialists
- merchandise designers
- exhibition designers
- commercial design practitioners
- fashion industry professionals and fashion retail enthusiasts
- XD/user-experience designers.
Leading industry speakers
Leading retail thinkers/designers joining the intensive include:
Robert Storey: founded in 2009, StoreyStudio is a spatial design practice based in London comprising a diverse team of designers and artists working fluidly between creative disciplines. The studio is led by British creative director Robert Storey who studied fine art sculpture at Central Saint Martins. His work is known for its artistic approach and has been called upon by an ever-expanding international client list including Prada, Hermès, Chloè, Kenzo, Stella McCartney and Nike.
Zia Patel, Creative Strategist, OCHRE Brand: Zia operates at the intersection of design, business and technology. The common thread in her work is helping clients find new growth in competitive markets, using a variety of techniques. Her emphasis is on using creativity to unearth insights into people’s unmet needs, to develop and test propositions, to design experiences that embody the brand and work for people and to equip client teams to deliver.
John-Michael O’Sullivan: architect and writer, specialising in the retail experience. As well as creating retail concepts for brands such as Brown Thomas, John Rocha, Fortnum & Mason and Mercedes Benz, he has curated brand narratives for heritage firms like Sunspel, Crombie, Globetrotter and John Lobb, and advised on identity and tone-of-voice for a range of contemporary fashion labels. He is currently an Associate Director at HMKM, a London-based design consultancy specialising in the retail experience. He is a regular contributor to Esquire and The Observer, where he specialises in features on architecture, design and photography, and edits the London-based menswear biannual Article.
John Ryan is a journalist and commentator, writing and talking about the business of retail and store design. As a journalist, he works on publications ranging from Retail Week in the UK (where he is Stores Editor) to VMSD in the US with frequent appearances as a speaker at design and store design gatherings and conferences. He is also the founder and director of Newstores, an information service about new stores in malls and high streets around the world with a daily feed to major retailers across Europe. An enthusiastic user and contributor to Twitter, he is also a consultant to Facebook and Deloitte. In a former life, he was a retailer, based in London and Dusseldorf.
Steve Jensen is the first-year lead tutor in the Interior Design programme at the RCA. He is a designer, artist and academic who has operated between the boundaries of art and architecture for nearly twenty-five years. A balance of professional practice and education has created a unique body of work that has enabled him to formulate a strong design identity and educational aptitude.
Dr Tania Lopez Winkler is a visiting tutor on the Interior Design programme at the RCA and an award-winner artist and designer. Tania brings her wide range of art and design practice to contribute with a creative teaching of the Interior Design field.
Participants must be:
- Either an interior design, architecture, branding or other spatial practice graduate and/or have two-to-three years' professional experience working in retail design or a related design field and/or be a graduate of a design/creative discipline
- have a good level of English language.
How to book
Register interest to download the full course description.
Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described courses as circumstances dictate.
"A glimpse into the future of retail design by the genuine change-makers of the industry"Jody O'Dea
Luxury Retail Project Manager at Redwood Interior Pte
"My participation in the future of retail design course has given me a new perspective of the industry I am working in. The course is very intensive, so get ready to be shaken up!"Natalia Kukushkina
Project Manager at mac GmbH
"This has been a fantastic course with World class speakers. They provided a broad and valuable range of approaches to the design industry and its future."Hamish Baxter
"A great spread of speakers across the whole of the retail design industry, it was a unique opportunity to see all these people in such a short space of time."Edwin Foote
Retail Designer at Rapha
"This course was an eye opening experience which will immensely help me in my career for the years to come."Sanaz Amini
Inditex Display Manager
"This course dissects commodity temptation, the expedient, the spectacular, the ever-changing, the destination, and instigates new perspectives of Retail Futures."Dr Tania Lopez Winkler
Visiting tutor on the Interior Design Programme - RCA