Explore key human-centred design principles and how to apply practical inspirational tools to centre current and future transport decision-making around people and the human experience.
Key details
Fees
- Full Fee: £1,575
Dates
-
Three day session
9:00am to 5:30pm
Location
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In person at RCA Battersea Campus
Intelligent mobility is about technology, design, people and culture combined. As the focus shifts from vehicles to journeys and experience, it is imperative to address the whole journey experience and have the tools to do so. This course will teach you how to successfully identify, design and apply best in class Human-Centred Design interventions to Intelligent Mobility systems, current and future.
This in-person, intensive three-day experience is designed for leaders, entrepreneurs, professionals and high-performing recent graduates seeking to upskill and human-centre their Intelligent Mobility practice. You will be introduced to key human-centred principles and innovation methods, access global best practice with up to the minute insights from multinationals, small and medium enterprises, regulators and academia, and learn and take away the tools you need to design and deliver effective solutions.
You will learn playful interactive methods and approaches grounded in real-world and cutting-edge Intelligent Mobility experiences, and how best to apply them to your own organisation, industry sector or community.
You are also invited to bring your own experiences to intimate study groups to help identify disruptive innovation opportunities, workshop intuitive experiences, desirable and cost-efficient solutions, and make better-informed decisions. Through hands-on engagement with Human-Centred Design tools and techniques, you will develop new approaches to Intelligent Mobility innovation that can be immediately applied to your professional life.
Developed by esteemed academics and designers from the RCA’s Intelligent Mobility Design Centre and led by Dr Jiayu Wu, Reader in Intelligent Mobility Design – you will have access to unique knowledge on design principles and research methods, developed over two decades while working with half of the world’s top ten largest automotive companies.
About the course
What will you learn?
You will learn:
- specialist human-centred design methods for intelligent mobility
- how to apply design principles to global innovation cases
- how to incorporate the methods you will learn into your own work
In addition, you will:
- take away a set of practical, illustrated human-centred design toolkits tailored specifically for intelligent mobility innovation which you can immediately apply within your organisation
- develop a high-value professional network, connecting with peers across disciplines through match-making and group project exercises
- have access during and after the course to individual one-on-one follow-up feedback sessions for your own projects, supporting real-world applications
How will you learn?
Learning takes place across three days delivered by the RCA’s esteemed academics, innovation facilitators and external industry speakers delivering a mix of:
- Creative, playful, interactive exercises
- Talks and discussions
- Case studies
- Individual support for takeaway project innovation toolkit during and after the course
Who should attend?
We encourage participants from all backgrounds, this course will be particularly valuable for people from the following professions:
- Academics
- Consultants
- Designers
- Entrepreneurs
- Managers
- Policy makers and regulators
Course structure
Day 1: Intelligent Mobility and SAFE Design Principles
- Keynote talk & questions: ‘Intelligent Mobility, present and future’
- Introduction to SAFE human-centred design principles and case studies
- Group exercise – Introductions, group project match-making
- Research and innovation methods
Day 2: SAFE Design Principles in Practice
- SAFE design principles: Simple, Adaptable, Familiar, Environment
- Keynote talk & questions: ‘Inclusive design for transport for all’
- Group exercise – defining journeys/experiences, defining evaluation criteria, designing mobility/service features
Day 3: Future Mobility Innovation in Projects
- Keynote talk & questions: ‘Commercial mobility design and innovation’
- Mission Impossible – defining your own innovation project with key challenges
- Group projects - choose an Intelligent Mobility project (from provided projects or your own), incorporate SAFE design principles, defining journeys/experiences, evaluation criteria and design and implementation features
- Group project feedback
Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described course as circumstances dictate.
Course outcomes and benefits
The outcomes and benefits to you and your organisation include:
- an introduction to key human-centred design principles and research methods
- access to global best practice in intelligent mobility design
- return to your organisation with a set of human-centred design case studies and toolkits to put into practice
- interact and network with peers from different backgrounds and functions
- a certificate of attendance.
Course guest speakers
Past course contributors have included:
Professor Dale Harrow, Keynote Lecture: Chair and Director of Intelligent Mobility Design Centre at the RCA, spoke about a new vision of mobility research and design.
Rikesh Shah, Head of Commercial Innovation at Transport for London, discussed using connected vehicle data, transport innovation, and London’s evolution as a city.
Martin Uhlarik, Head of Global Design, Tata Motors, gave fresh industry insights into vehicle and mobility design principles.
Gallery
Contact us
Get in touch with us if you'd like to find out more about this or any of our other short courses.
[email protected]
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