Intelligent Mobility Design Centre
Intelligent Mobility Design Centre
The Intelligent Mobility Design Centre (IMDC) leads research at the intersection of people, mobility and technology within a complex and changing urban and global environment.
About the centreKey details
- Professor Dale Harrow
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Royal College of Art
4 Hester Road,
London SW11 4AN
Research spaces
Automotive Transitions Studio
The Automotive Transitions studio is focussed on vehicle design and explores the paradigm shifts of the car industry, its transition to a focus on sustainability and its connection with car design heritage, material culture, fashion and people’s aspirations.
People and Places Studio
The People & Places studio explores the relationships between society, place-making and our transport systems and how design might respond to this relationship through new forms of architecture and sustainable mobility products, services and experiences.
Humanising Technology Studio
The Humanising Technology studio explores how mobility experiences and services may be transformed by the impact of emerging technologies and how these can be made accessible, usable, and enjoyable by understanding people and leveraging creative methods.
Hyundai Kia Innovation Laboratory
Launched in 2016, the Hyundai Kia Innovation Laboratory is one of the first industry funded innovation labs at the Intelligent Mobility Design Centre (IMDC). Hyundai Motor Group and its Hyundai, Kia, and Genesis brands has partnered with IMDC to foster the creative exploration of the future of mobility.
Featured projects
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Driverless Futures
Design for acceptance and adoption in urban environments -
Prisms – Perspectives on Design for China
The project reimagined the Chinese family car in the light of ongoing transitions in the automotive industry including automation, Artificial intelligence and electrification. -
MORPH: Mobility | Ownership | Relationship | Personalisation | Hospitality
The project explores a mobility trend which may completely reshape vehicle-user relationships, the design of vehicles and the mobility market: Shared Mobility.
Our programmes
Centre team
Charles Morgan
PhD student
