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Humanising Technology Studio

Last updated 7 April 2021

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The Humanising Technology studio explores how mobility experiences and services may be transformed by the impact of emerging technologies and how these can be made accessible, usable, and enjoyable by understanding people and leveraging creative methods.

Humanising Technology
  • Create designs for trust, sense of safety, comfort and wellbeing
  • Develop new in-vehicle activities and user experiences (UX)
  • Assess accessibility of vehicles and mobility services
  • Embed cultural and societal differences in technology ethics
  • Explore emotional responses to technologies

Staff

Dr Jiayu (Zoe) Wu

Dr Jiayu (Zoe) Wu

Reader in Intelligent Mobility Design

Jiayu is an innovation methods educator for technology and business integration, and a professional user experience designer for the new mobility and automobile industries.

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Related projects

MORPH

MORPH: Mobility | Ownership | Relationship | Personalisation | Hospitality

The project explores a mobility trend which may completely reshape vehicle-user relationships, the design of vehicles and the mobility market: Shared Mobility.
AHRC Design Fellows

AHRC Design Fellows: challenges of the future mobility

Dr Jiayu Wu was appointed Arts and Humanities Research Council (AHRC) Design Fellow to conduct a thorough review of UK university-led design driven research into mobility innovation.
Reading in vehicle

Design for wellbeing: Alleviating motion discomfort in future vehicles

Avoiding carsickness in today’s shared and tomorrow’s automated vehicles while using our journey time more enjoyable or efficient
Circular Vehicle Upgrading Demo

Emotional Tech - mobility rituals for real-world applications

The Emotional Tech project applies emotional design as a research approach for investigating how people feel about state of the art and new emerging mobility technologies. How technology influences people at an emotional level and what factors can be improved in the design process has received little research attention and been rarely implemented in urban mobility.
MORPH

Hyundai Kia Innovation Laboratory

Launched in 2016, the Hyundai Kia Innovation Laboratory is one of the first industry funded innovation labs at the Intelligent Mobility Design Centre (IMDC). Hyundai Motor Group and its Hyundai, Kia, and Genesis brands has partnered with IMDC to foster the creative exploration of the future of mobility.
Inclusive Design for Shared Autonomous Vehicles

Inclusive Design for Shared Autonomous Vehicles

This project is exploring and advancing vehicle designs to meet the requirements of disabled, elderly and potentially marginalised users of shared autonomous transport systems, and investigates how supporting these users benefits the wider population.

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Humanising Technology

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