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Workshop with Hyundai Motor team

Launched in 2016, the Hyundai Kia Innovation Laboratory is one of the first industry funded innovation labs at the Intelligent Mobility Design Centre (IMDC). Hyundai Motor Group and its Hyundai, Kia, and Genesis brands has partnered with IMDC to foster the creative exploration of the future of mobility.

At a glance

With an initial three year term, the IMDC’s research teams lead design-driven research projects with the support of Hyundai and Kia design centres, to conceive and explore new areas in transport experiences, vehicle design, digital technology integration, mobility systems and other research topics. The aim is to recognise and realise the role of design in the process of envisioning the future of mobility and advanced technologies.

Key details

Research Projects

Future Luxury

The inaugural project “Future Luxury” was performed in the academic year 2016/17 by the IMDC and the Intelligent Mobility Master of Arts programme (IMMA). The project looked at multiple facets of “luxury” and completed three sub-projects “Immersive Luxury”, “Flagship” and “Renaissance” resulting in an overview of future potential luxury trends from a variety of design disciplines such as textile, architecture, industrial design engineering and sculpture together with conceptual designs for future luxury vehicles and vehicle designs informed by luxury trends.

Future Luxury

Emotional Tech – Motoring Makeovers

The 2018/2017 academic year’s “Emotional Tech” project applies emotional design as a research approach for investigating how people feel about state of the art and new emerging mobility technologies, designing satisfying disruptive mobility experiences that capture and enable the essence of the freedom of the road.

Emotional Tech


The 2019/2020 academic year’s ‘MORPH’ project explores a mobility trend which may completely reshape vehicle-user relationships, the design of vehicles and the mobility market: Shared Mobility. The MORPH project was set up to answer questions that have been lingering in the future forecasting of mobility design and monetisation strategies for many manufacturers and industry pioneers around mobility, ownership, relationship, personalisation, hospitality.

MORPH: Mobility | Ownership | Relationship | Personalisation | Hospitality

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