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Jiayu is an innovation methods educator for technology and business integration, and a professional user experience designer for the new mobility and automobile industries.

Jiayu lectures on the impact of design innovation approaches in business development and social engagement and works with businesses of all sizes on concept design generation and production. Her research interests include exploring how user experiences influence cutting edge technology in new and emerging markets and vice versa. 

Previously head of Tsinghua x-lab’s Design Innovation Centre, Jiayu specialised in incorporating design thinking in business development, industry joint projects and nurturing China’s most academically talented students' spinout projects. As senior product developer at Volkswagen New Mobility Services, her focus was car-sharing service design, new mobility solutions and urban transportation trends, including rolling out pilots in cities across China. She has held assistant professor and lecturer positions after graduating from Jiangnan University’s School of Design, with experitise in communication design and digital interactions. Her PhD at Tsinghua University included time at Aalto University, Finland, working on integrated technology user interaction experiences.

Jiayu leads and works on collaborative innovation research projects at the Intelligent Mobility Design Centre (IMDC), bringing together academics, industrial partners and students to design and deliver research and knowledge transfer projects for emerging mobility experiences. Current projects at the IMDC include Hyundai Kia Innovation Laboratory projects Future Luxury and Emotional Tech, and the Greenwich Automated Transport Environment (GATEway). Her focus is digital integrated human experience and disruptive approaches for addressing existing and emerging mobility problems.

Research students

Robin Severs

Current

Selin Zileli

Current