Information Experience Design

Experimental Design embraces cross-disciplinary practice across art, design, science and storytelling, founded on a challenged and remodelled idea of what experience and interaction can do.

The pathway is about intersection and multiplication – a multiplicity of methods, modes, materials and perspectives. We work across time, space and form, designing activities, events, systems and contexts.

You should be prepared to take risks, test new methods, tools and materials, push boundaries of thinking and making, and gather all this into new forms of practice. The current professional and political climate demands radical new approaches to question, critique, push and provoke notions of information, experience, design and what it means to be human.

Students in this pathway come from a wide range of backgrounds within and outside art and design. You can expect to engage with exhibition designers, installation artists, computer scientists, architects, physicists and biologists – not to explore the overlaps between these areas, but to engage in the outer boundaries of each, in order to stimulate new areas of practice.

Experimental Design is not the place for superficially aesthetic outcomes or the use of technology for its own sake, but instead aims to deepen your intellectual capacity, research and design methods, and professional confidence.

The Moving Image Design pathway is not a traditional film programme, nor is it merely about technology. Freed from commercial constraints and set within the world’s foremost art and design university, Moving Image Design unleashes the best skilled, dangerous minds to re-imagine future forms and content of moving image, taking a critical methodology from within communication design practice.

Graduates will identify themselves as leading moving image practitioners, working fluidly across new technologies as well as 16mm film, pioneering new forms, contexts and business models aimed at communication, narrative and experience. As IED graduates, they will balance knowledge and expertise in digital and physical tools, materials and technologies with contextual, critical, historical and theoretical knowledge.

Not restricted to film or sound art, Sound Design is for sound engineers, musicians, journalists, artists and other practitioners who want to expand into new modes and media; and for anyone who wants to explore sound as a fundamental force for communication and experience – through data sonification and notification, sonic narratives, interventions and installations – always grounded in research and theory.

The pathway departs from other Sound Design or Sound Art courses with our focus on sound as a social phenomenon in theory and practice,. Sound Design is unique in de-coupling and re-imagining sound and design – contextualising sound within the practice of experimental design. It aims to work across modes and disciplines to affect individual, social and political transformation.