Creative Leadership is not a typical leadership strategy.
At the heart of our model are three leadership values that apply to everyone:
- Empathy is the hallmark of a 21st century leader (widely spoken about by Forbes, Harvard Business Review and others)
- Creativity is an innate ability to develop solutions (this course is delivered by creatives with international profiles)
- Clarity is needed to balance and activate empathy (this is often undervalued, but we will give you a grounding in this)
The course will take you through these three leadership attributes showing how you can engage and upskill. It is for those in leadership, aspiring leaders, and those who were never encouraged to be leaders (the largest category of all). Catalysing change can be external, but real change starts within. Creative Leadership is a transformational process that focuses on your individual growth. In turn, this can have a powerful effect on the organisation, team, or projects around you.
For over a decade now the World Economic Forum (WEF) has been calling for new models of leadership that foster greater social inclusion and development. The WEF ‘Future of Jobs Report’ 2018 asserts that – ‘human’ skills such as creativity, complex problem solving and empathy will be the most in-demand leadership qualities in 2022.
This has been amplified by the recent Covid-19 pandemic. In a time of limited clarity and systemic instability, we have witnessed the value of people-centred and creativity-led approaches and appreciation of an empathic stance from some world leaders.
The Creative Leadership short course at the Royal College of Art was pioneered by Rama Gheerawo, Director of the Helen Hamlyn Centre for Design, to address the need for new models of leadership across job roles, organisational departments and industry domains.
This introductory executive workshop is based on the tried and tested methods of the Helen Hamlyn Centre for Design. It draws on expertise the Centre has acquired delivering over 300 projects for clients ranging from businesses to government and the third sector. The workshop will include examples of real-world case studies of Creative Leadership in action and will be delivered face to face on campus.