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A Creative Leadership workshop
Next course starts 4 November 2021

Learn how creative leadership can unlock your potential for innovation based on new research from the Royal College of Art, delivered live online..

Key details


  • £900


  • Online
    Four sessions

    9am – 12pm GMT per day

    Session 1
    4 November 2021

    Session 2
    5 November 2021

    Session 3
    8 November 2021

    Session 4

    9 November 2021

Creative Leadership is not a typical leadership strategy. 

At the heart of our model are three leadership values that apply to everyone:

  • Creativity is an innate ability to develop solutions 
  • Empathy is the hallmark of a 21st century leader
  • Clarity is an undervalued idea in the conversation.

The course will take you through these three leadership attributes showing how you can engage and upskill. It is for those in leadership, aspiring leaders, and those who were never encouraged to be leaders. Catalysing change can be external, but real change starts within. Creative Leadership is a transformational process that focuses on your individual growth. In turn, this can have a powerful effect on the organisation, team, or projects around you. 

For over a decade now the World Economic Forum (WEF) has been calling for new models of leadership that foster greater social inclusion and development. The WEF ‘Future of Jobs Report’ 2018 asserts that – ‘human’ skills such as creativity, complex problem solving and empathy will be the most in-demand leadership qualities in 2022. 

This has been amplified by the recent Covid-19 pandemic. In a time of limited clarity and systemic instability, we have witnessed the value of people-centred and creativity-led approaches and appreciation of an empathic stance from some world leaders. 

The Creative Leadership short course at the Royal College of Art was pioneered by Rama Gheerawo, Director of the Helen Hamlyn Centre for Design, to address the need for new models of leadership across job roles, organisational departments and industry domains. 

This introductory executive workshop is based on the tried and tested methods of the Helen Hamlyn Centre for Design. It draws on expertise the Centre has acquired delivering over 300 projects for clients ranging from businesses to government and the third sector. The workshop will include examples of real-world case studies of Creative Leadership in action.

About the course

Session 1

Creative Leadership: a new model for 21st century leadership

  • Theory and definitions
  • Research, values, applications

Session 2

The values of Creative Leadership (part 1)

  • Empathy
  • Case Studies

Session 3

The values of Creative Leadership (part 2)

  • Clarity
  • Case studies

Session 4

The values of Creative Leadership (part 3)

  • Creativity
  • Barriers to creativity
  • Final presentations
  • Group review and feedback
  • Key takeouts and reflections

Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described course as circumstances dictate.

The benefits to you and your organisation include:

  • the opportunity to develop and apply the core RCA Creative Leadership attributes and processes
  • access to world-class expertise 
  • strategies to cultivate your individual leadership profile using empathy, clarity and creativity
  • interaction and networking with peers from different backgrounds
  • joining a Creative Leaders Circle community of intent around 21st-century leadership.

You will learn to:

  • practice Creative Leadership on an individual and collective level
  • apply the attributes, tools and frameworks of Creative Leadership in your personal and professional development
  • recognise and address the need for Empathy, Clarity and Creativity in your interactions with colleagues, clients and partners
  • understand the value of these leadership attributes in ideation, research and project delivery.

Learning takes place over three live online sessions, each three hours in duration where participants get taught as a group and work in smaller teams.

The course includes:

  • online lectures / webinars
  • interactive group sessions in break-out rooms
  • feedback from facilitators
  • resources for online self-participation, e.g. journal articles, videos and case studies.

The course is organised in synchronous sessions in a live virtual environment that combines various digital platforms and tools.

Using the videoconferencing service Zoom, the RCA's esteemed academics and facilitators deliver a mix of:

  • live lectures
  • case studies
  • guided assessments
  • presentations.

Participants interact with the faculty and peers in breakout rooms in real time.


Participants engage in cross-functional team work with the use of visual collaboration tools.

Through the online whiteboard platform Miro, participants get to:

  • interact with various formats and templates
  • plan and brainstorm ideas
  • create processes and workshop activities in the digital workspace.


The College's learning platform Moodle is personalised according to the course's requirements to provide participants with a secure integrated system where they can access the course content.

The hub hosts a range of useful resources to enable the learning experience, including comprehensive timetables, pre-reading materials, course slides, curated videos, tutorials and session recordings.


Participants stay connected and communicate via the channel-based messaging platform Slack throughout the whole duration of the course.

In this space, the academics, facilitators and delegates get to network, plan the course activities, share documents and files during the live sessions or offline.

This course is highly suited to:

  • chief design officers
  • mid-to-senior level management
  • in-house R&D teams
  • business developers
  • sales, marketing and design teams
  • entrepreneurs and intrapreneurs
  • anyone from the creative industries
  • talent consultants
  • traditional services e.g. finance, accounting, IT, law etc
  • government and civil service
  • public sector and NGOs.

Course team

Ivelina Gadzheva

Ivelina Gadzheva

Ivelina is an Inclusive Design specialist, consulting public and private sectors how to expand their innovation capacity and add value by deep understanding of people-centered design approach and qualitative research. Trainer on how to use human diversity to create social inclusion and develop sustainable solutions.


Contact us

Get in touch with Jo Chounta if you'd like to find out more about this or any of our other short courses.

Email us at
[email protected]
Jo Chounta Executive Education Coordinator