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Creative Leadership workshop, 2022
Next course starts 3 October 2024

Learn how creative leadership can unlock your potential for innovation based on new research from the Royal College of Art.

Key details

  • Regular fee: £1200
  • Location: Battersea campus

    2 days in person

    Day 1: 3 October 2024 (10am – 4pm BST)

    Day 2: 4 October 2024 (10am – 4pm BST)

Creative Leadership is not a typical leadership strategy. 

At the heart of our model are three leadership values that apply to everyone:

  • Empathy is the hallmark of a twenty-first century leader (widely spoken about by Forbes, Harvard Business Review and others)
  • Creativity is an innate ability to develop solutions (this course is delivered by creatives with international profiles)
  • Clarity is needed to balance and activate empathy (this is often undervalued, but we will give you a grounding in this)

The course will take you through these three leadership attributes, showing how to engage and upskill. It is for those currently in leadership, aspiring leaders and those who were never encouraged to be leaders (the largest category of all).

Catalysing change can be external, but real change starts within. Creative Leadership is a transformational process that focuses on your individual growth. This can powerfully affect the organisation, team, or projects around you. 

The Creative Leadership short course at the Royal College of Art has been pioneered by Rama Gheerawo, Director of the Helen Hamlyn Centre for Design, to address the need for new models of leadership across job roles, organisational departments and industry domains. 

This executive masterclass is based on the tried and tested methods of the Helen Hamlyn Centre for Design. It draws on expertise the Centre has acquired delivering over 300 projects for clients ranging from businesses to government and the third sector. The workshop includes examples of real-world case studies of Creative Leadership in action and is delivered face to face on campus.

About the course

Day 1

Creative Leadership: a new model for 21st-century leadership

  • Theory and definitions
  • Research, values, applications

The values of Creative Leadership (part 1)

  • Empathy
  • Case studies
  • Group workshop activities
  • Introduction to CL tools
  • Guest Speaker talk

Day 2

The values of Creative Leadership (part 2)

  • Clarity
  • Creativity
  • Case studies
  • Barriers to creativity
  • Group workshop activities
  • Final presentations
  • Group review and feedback
  • Key reflections

Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described course as circumstances dictate.

The benefits to you and your organisation include:

  • the opportunity to develop and apply the core RCA Creative Leadership attributes and processes that activate and step beyond empathy
  • access to world-class expertise 
  • strategies to cultivate your individual leadership profile using empathy, clarity and creativity
  • interaction and networking with peers from different backgrounds
  • a certificate of attendance.

You will learn to:

  • practice Creative Leadership on an individual and collective level
  • apply the attributes, tools and frameworks of Creative Leadership in your personal and professional development
  • recognise and address the need for Empathy, Clarity and Creativity in your interactions with colleagues, clients and partners
  • understand the value of these leadership attributes in ideation, research and project delivery.

Learning takes place over 2 days in person, participants get taught as a group and work in smaller teams.

The course includes:

  • lectures / building blocks
  • feedback from facilitators
  • resources, e.g. journal articles, videos and case studies.
  • Creative Leadership Tools (worksheet templates)

This course is highly suited to:

  • chief design officers
  • mid-to-senior level management
  • in-house R&D teams
  • business developers
  • sales, marketing and design teams
  • entrepreneurs and intrapreneurs
  • anyone from the creative industries
  • talent consultants
  • traditional services e.g. finance, accounting, IT, law etc
  • government and civil service
  • public sector and NGOs.

This course will be delivered face-to-face at our new flagship building in Battersea.


Our planning incorporates the latest Government guidance as well as consideration of how best to ensure a safe and inclusive learning space for participants and staff team.

Our participants health, wellbeing and quality of experience while attending our on-campus courses is paramount to us.

Full details of the Covid safe guidelines in place for the course will be provided to you in advance of your start date with your welcome information.

Disclaimer: Change to online delivery

It may be necessary due to Covid-19 restrictions to change the mode of delivery to live online. We will endeavour to notify all participants in advance of any changes, no later than two weeks before the course start date.

Terms & conditions apply.


Contact us

Get in touch with Jo Chounta if you'd like to find out more about this or any of our other short courses.

Email us at
[email protected]
Short Courses team