Intelligent Mobility Design Centre

The Royal College of Art’s Intelligent Mobility Design Centre (IMDC) leads research at the intersection of people, mobility and technology within a complex and changing urban and global environment.   

Established as a world leader in the field of vehicle design and research, and with Professor Dale Harrow as Centre Director and inaugural Chair of the Hyundai Kia Laboratory, the IMDC is a multidisciplinary research centre with a design-led, human-centred approach at its core. The Centre focuses on new ways of designing, influencing new behaviours and developing new methodologies and mobility typologies that address societal issues.  

IMDC operates at the intersection of design disciplines, at a time of radical change in modes of mobility – in technologies, but also in the commercial, social and cultural models with which they interact. Where previous university and corporate research has tended to focus on mechanics, engineering solutions to perceived problems and iterative developments leading to incremental market advantage, our track record in this area has demonstrated that the problem is much more subtle and complex, and requires human-centred approaches which are design-led. 

Previous research has tended to concentrate on the movement of objects, whereas the urgent need is to re-focus on the journey, the experience, the design of services and systems, and the complexity of the infrastructure and interactions that mobility in modern advanced societies entails. 

The Centre builds on Professor Dale Harrow’s successful research in autonomous vehicles, the design of the new emergency ambulance and a new taxi for London

Staff

IMDC Research Spaces

IMDC Research Projects

Contact

  • Intelligent Mobility Design Centre
    Royal College of Art
    4 Hester Road,
    London SW11 4AN

  • +44 (0)20 7590 4186
    imdc@rca.ac.uk