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City Fragment
Next course starts 02 July 2021

An intensive interior design course radically rethinking future retail environments.

Key details


  • Early bird fee: £1080
  • ends 18 April 2021
  • Regular fee: £1200
  • from 19 April 2021


  • Online

    6 sessions over 3 weeks

    2, 5, 6, 12, 13 & 16 July 2021

    11am-2pm BST each session

High-street interior design reflects and responds to cultural change and must evolve rapidly to meet current trends and desires. The challenges currently faced by the High Street open up an opportunity for radical rethinking and for the questioning of its place within the city, its historical constraints and preconceptions.

The intensive course has been carefully designed to stimulate both conceptual and practical thinking, helping you gain practical knowledge, provoking discussion and inspiration, and developing industry skills within a supportive and creative learning environment.

The course offers an academic insight and experimental design workshop bringing people around the world to explore:

  • an overview and rethinking of High Street Retail practice
  • raise questions and examine post-Covid context for retail practice, with focus on the threshold of street
  • reassessing consumer behaviours and question brand engagement in response to current challenges such as Climate Change, post-Covid, social media and online practices.

About the course

Session 1

  • Introduction and welcome
  • Lectures from RCA Interior Futures academics
  • Participant presentations (Pecha Kucha)
  • Workshop Introduction and short project brief

Session 2-5

  • Lectures from RCA Interior Futures academics
  • Lectures from special guest speakers
  • Workshop

Session 6

  • Introduction to crit panel
  • Finalisation of projects
  • Final group review with guest reviews
  • Sum-up and conversation with guest speakers

Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described course as circumstances dictate.

Benefits to you and your organisation include:

  • insights into global best practice in retail design
  • experience in critical, creative and insightful thinking
  • returning to your practice with a greater ability to innovate
  • connecting to retail design trends in a post-Covid environment

You will learn:

  • how to research and question current retail practice that might lead to testing, rethinking and reworking the retail experience in an intensive design project
  • creative and conceptual thinking relating to popular culture and the streetscape to translate ideas into practical spatial designs
  • how to plan and think about customer experience and engagement
  • how to engage your customers by using advanced retail design communication in spatial environments

This intensive masterclass will blend lectures, workshops and seminars with one-to-one consultation sessions, and design reviews with academic and renowned retail designers.

You will participate in:

  • action-based practical tasks
  • collaborative, iterative teamwork
  • extended lectures delivered by expert RCA staff and special guest speakers
  • project workshops
  • opportunities to network with visiting retail designers and peers on the programme.

Leading retail thinkers/designers joining the intensive to be confirmed soon.

The course is organised in synchronous sessions in a live virtual environment that combines various digital platforms and tools.

Using the videoconferencing service Zoom, the RCA's esteemed academics and facilitators deliver a mix of:

  • live lectures
  • case studies
  • guided assessments
  • presentations

Participants interact with the faculty and peers in breakout rooms in real time.


Participants engage in cross-functional team work with the use of visual collaboration tools.

Through the online whiteboard platform Miro, participants get to:

  • interact with various formats and templates
  • plan and brainstorm ideas
  • create processes and workshop activities in the digital workspace


The College's learning platform Moodle is personalised according to the course's requirements to provide participants with a secure integrated system where they can access the course content.

The hub hosts a range of useful resources to enable the learning experience, including comprehensive timetables, pre-reading materials, course slides, curated videos, tutorials and session recordings.


Participants stay connected and communicate via the channel-based messaging platform Slack throughout the whole duration of the course.

In this space, the academics, facilitators and delegates get to network, plan the course activities, share documents and files during the live sessions or offline.

Participants will:

  • explore Future Retail and the context we now find ourselves living in
  • examine the topic, culminating in individual provocations which will be debated by the group and visiting critics
  • learn how to research and question current retail practice
  • learn how to plan and think about customer experience
  • learn how to engage customers by using advanced retail design communication in spatial environments
  • develop industry skills within a supportive and creative learning environment
  • network with visiting retail designers and peers

This course is highly suited to design creatives across the disciplines interested in producing innovative and immersive retail design experiences that are informed by future trends.

These may include:

  • interior designers, architects and other spatial designers
  • policy makers and planning consultants.
  • retail designers
  • retail industry professionals
  • window-display specialists
  • stylists
  • merchandise designers
  • exhibition designers
  • commercial design practitioners
  • fashion industry professionals and fashion retail
  • enthusiasts
  • XD /user-experience designers

Participants must:

  • be either an interior design, architecture, branding or other spatial practice graduate
  • and/or have 2-3 years professional experience working in retail design or a related design field
  • and/or be a graduate of a design/creative discipline
  • have advanced-level of English


  • Dichronic Tunnel at SKP-S

    Dichronic Tunnel at SKP-S Beijing

    Sybarite @sybaritearch

    Date of Completion: 2019

  • City Fragment

    Gang Pan - Platform Display RCA Interiors - Project: Market of Lost Senses - Client: Thesis project

    Date of Completion: 2021

  • Empty Floral Street, Covent Garden, Midday, Saturday 13th March 2021

    Empty Floral Street, Covent Garden, Midday, March 2021

    Photo: Steve Jensen

Contact us

Get in touch with Jo Chounta if you'd like to find out more about this or any of our other short courses.

Email us at
[email protected]
Jo Chounta Executive Education Coordinator