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MA Programme Description

Digital Direction

Digital Direction is a full-time, 240-credit, enhanced RCA MA (unlike the standard UK 180-credit MA). It is delivered in a 15-month format (September 2017 – December 2018). Home/EU* students can opt to undertake the second part of their studies (the independent project) on a part-time basis (June 2018 – June 2019). This innovative structure has been designed to give students greater flexibility to combine full- and part-time modes of study. Please note part-time study is not available to international students, due to visa requirements.



MA Digital Direction brings together media production, direction, content generation and design for enabling creative professionals to engage with changing social and industrial contexts and to develop innovative delivery strategies.

The programme is guided by four main principles to support this aspiration: 

  • Architecture – holistic structure and scaffolding for developing critical and empathetic design sensibility with an emphasis on mobile, user-controlled and user-centred imperatives 
  • Assembly – defining knowledgeable agile and adaptable media professionals, exploring the cutting edges and outcomes of digital communication
  • Amplification – understanding, navigating and utilising the Attention Economy to creative effective strategies to that deliver through the ‘noise’ and into strategic areas of social and political relevance
  • and Adventure – the origination of personalised, participative and immersive environments and content, putting the user/viewer/audience at the centre of the storytelling experience.

Teaching in the first two terms is delivered through cross-School electives paralleled by programme-specific workshops and projects. The third term continues programme-specific work alongside College-wide electives, while in the fourth term students focus on their final Independent Research Project.

KEY DETAILS

240 credits
15-month programme
Full-time with part-time option for Home students

To express interest in applying, email digital-direction@rca.ac.uk