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Driverless Futures: A future interchange based around a variety of driverless vehicles by designers and researchers from The Helen Hamlyn Centre for Design and the Intelligent Mobility Design Centre.
Next course starts 9 March 2022

Explore key user-centred design principles and how to apply practical tools that place the human experience and people at the centre of transport decision-making, led by the RCA’s Intelligent Mobility Design Centre live online.

Key details

Fees

  • £750

Location

  • Live Online

    Three x 3.5 hr sessions

    9, 10, 11 March 2022

    9am-12:30pm GMT per session

Intelligent mobility is about technology, design, people and culture combined.

This intensive online short course will expose you to emerging mobility trends and changing user behaviours in key markets through real world case studies and specialist guest lectures that cover a wide range of topics, including:

  • micro transportation (e.g. dockless scooters)
  • alternative mobility services such as shared vehicle schemes
  • predicting demand for new vehicle types, such as autonomous and electric vehicles
  • public transport
  • privately owned cars

Developed by esteemed academics and designers from the RCA’s Intelligent Mobility Design Centre and led by Dr. Jiayu Wu, Reader in Intelligent Mobility Design - you will have access to unique knowledge on design principles and research methods, developed over two decades by working with world-leading automotive companies such as Bentley, Hyundai, SAIC and VW. 

You will connect with a group of global participants and advance your knowledge by working together using customised toolkits and creative processes, guided and supported by RCA academics.

You will have the opportunity to put into practice the principles and tools of user-centred design for future mobility that include: journey mapping, contextual mapping, defining user personas and scenarios, cultural probes, mock-ups and mobility testers

About the course

Intelligent mobility isn’t just about the automotive industry, it is about transport in the broadest sense, including people and goods, the built environment, and how planning and policy address the shift in mobility.

The RCA’s Intelligent Mobility Design Centre (IMDC) is an interdisciplinary centre exploring, experimenting, prototyping and evaluating new mobility and automotive transitions via the synthesis of design and research methods. It leads research at the intersection of people, mobility and technology within a complex and changing urban and global environment. It integrates design and technology with insights into people and the social, environmental and economic context to enable a 360 view on the design of future mobility.

The RCA has delivered the world’s leading Intelligent Mobility MA, working with industry and policymakers for over 30 years – training the designers of the future. The 35 alumni design directors in global mobility corporations from Jaguar Landrover, Volvo, BMW, Audio Group to Rolls Royce and Bentley are testament to the relevance of our knowledge and experience.

The benefits to you and your organisation include:

  • an introduction to key user-centred design principles and research methods
  • access to global best practice in intelligent mobility design
  • return to your organisation with a set of user-centred design case studies and toolkits to put into practice
  • interact and network with peers from different backgrounds and functions.

This interactive live online course is delivered over three x 3.5 hour sessions.

Module 1: user centred vs technology driven – mobility examples

Welcome and keynote introduction to user experience design principles and practical methods for mobility research innovation.

  • Learn about user centred mobility design principles
  • Review selected case studies comparing user centred and technology driven outputs
  • Discuss selected case studies
  • Explore user centred methods for mobility innovation

Module 2: Practice using user centred toolkits for mobility projects

  • Work in groups focusing on one design principle
  • Practice with dedicated user centred toolkits
  • Switch groups and experience different design principles and toolkits
  • Open discussion of design principles

Module 3: Design creative processes and methods for your own projects

  • Learn skills for designing user centred toolkits for your mobility innovations
  • Create your own mobility innovation processes guided by creativity facilitators
  • Evaluate them with a provided evaluation framework

The course reflects the RCA experience with small class sizes and rich interaction between students and academics within a supportive and creative learning environment.

Learning will take place live and online in three sessions of three-and-a-half hours.

The sessions will include a combination of keynote lectures as well as a series of practical group exercises.

Professor Dale Harrow, Keynote Lecture

Chair of the Intelligent Mobility Design Centre (IMDC) and Head of the Intelligent Mobility Design Programme recognised as a global centre of excellence in automotive and design education.

Other speakers to be announced.

The course is organised in synchronous sessions in a live virtual environment that combines various digital platforms and tools.

Zoom

Using the videoconferencing service Zoom, the RCA's esteemed academics and facilitators deliver a mix of:

  • live lectures
  • case studies
  • guided assessments
  • presentations

Participants interact with the faculty and peers in breakout rooms in real time.

Miro

Participants engage in cross-functional team work with the use of visual collaboration tools.

Through the online whiteboard platform Miro, participants get to:

  • interact with various formats and templates
  • plan and brainstorm ideas
  • create processes and workshop activities in the digital workspace.

Moodle

The College's learning platform Moodle is personalised according to the course's requirements to provide participants with a secure integrated system where they can access the course content.

The hub hosts a range of useful resources to enable the learning experience, including comprehensive timetables, pre-reading materials, course slides, curated videos, tutorials and session recordings.

Slack

Participants stay connected and communicate via the channel-based messaging platform Slack throughout the whole duration of the course.

In this space, the academics, facilitators and delegates get to network, plan the course activities, share documents and files during the live sessions or offline.

The course is ideal for:

  • Mobility designers
  • Researchers and practitioners developing user-centred design for vehicles or transportation services
  • Designers, strategists, operators and policy makers who are interested in learning user-centred design and applying it to their automotive or transport related projects
  • Technology and design start-up companies whose topics are related to mobility innovations
  • Early-career and senior professionals
  • Recent graduates

It would be helpful to have:

  • an understanding of human-centred design principles and design thinking
  • basic knowledge of vehicle/transportation/new mobility services
  • be comfortable with digital tools

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