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Fudan Design Thinking for Business Futures Masterclass 2023 cohort

Custom Executive Education to deliver a three-day intensive Masterclass on Design Thinking for Business Futures in London for the Fudan EMBA International Study Programme in November 2023.


RCA Executive Education developed an intensive three day programme for over 30 senior-level CEOs, General Managers and Business Leaders from the Fudan EMBA International Study Programme.

The course included talks from 10 industry experts, two practical interactive group workshops and an exclusive off-site field trip to the Battersea Power Station.

“Our design thinking experience blends hand-on design led innovation methods with world expert innovator-entrepreneur insights from startups through to multi billion global businesses, in an open supportive creative environment.”

Course Leaders, Dr Delfina Fantini van Ditmar and Dr Ashley Hall from the School of Design.

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Course structure

For Fudan EMBA students, we created an open collaborative innovation environment for participants to use design thinking tools. The RCA philosophy of ‘“learning by doing” is a different way of teaching than at the business schools, and is one of the reasons that Professor SUN Yimin, Associate Dean School of Management at Fudan University, chooses to bring her students to the RCA in London each year.

The course focussed on:

-Sustainability: ecologically re-visioning lifestyles for the future

-Disruptive innovation: finding new disruptive innovation opportunities in product technologies and features that underpin manufacturing processes and 5 star consumer experience

-Customer focus: learning about what can be achieved through a people-centred approach, with real-world case studies to demonstrate how customers can fuel the development of a business

Guest speakers were invited from a range of industry sectors and scale; from multi billion global businesses like SharkNinja to innovator-entrepreneur start-up Notpla run by RCA graduates and winners of the Earthshot Prize, a £1 million grant to continue their environmental work.

High speed physical brainstorming workshops on future brand provocations and identifying disruptive technologies developed by Dawn Ellams, Senior Tutor (Research) and supported by a team of RCA student and graduate ambassadors, enabled participants to collaborate and problem-solve before presenting back to the group.

A site visit to Battersea Power Station showcased examples of regeneration, design, innovation, place-making, branding and technology in the real world, with exclusive brand talks from Porsche and Petit Pli, concluding at Lift 109, an epic new viewing experience with spectacular 360 degree views of the London skyline.

Ryan Mario Yasin guest speaking on Design Thinking for Business Futures 2023

Guest presentation: Ryan Mario Yasin, Petit Pli

Invited RCA alumni guest speakers and tutors:

-Chelsea Franklin, Senior Concept Designer, PANGAIA

-Nick Hooton, Product Manager at Notpla

-Jun Kamei, Founder, AMPHICO LTD

-Ryan Mario Yasin, Founder & CEO, Petit Pli

-Lili Eva Bartha, Chief Executive Officer GN3RA

-Dawn Ellams, Senior Tutor (Research), RCA

Invited external industry speakers:

-Simon Wells, Global Vice President Engineering, SharkNinja

-Alasdair Jakes, Group Marketing Manager at Porsche Retail Group Ltd

-Hongbin Zhuang, CEO of Emotech

-Alex Baker, Director of Communities and Sustainability at Battersea Power Station Development Company

Fudan Design Thinking for Business Futures masterclass 2023 cohort

Battersea Power Station visit: Porsche NOW store


Participants came away from this course with:

-creative confidence to work in a team on design-led innovation

-state of the art environmental considerations, methods, insights and experience to leverage design thinking for innovative future businesses

-the latest real world case studies and practices in material innovation, sustainable packaging, product design, technology, AI and metaverse, regeneration and branding

-a set of design thinking tools and methodologies.

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Guest presentation:Nick Hooton, Notpla

Each year the Fudan University School of Management chooses to come to the RCA to learn about design thinking as part of their EMBA international study programme that also includes a few days at HEC Paris, a world-class business school. Here is a case study about the Disruptive Global Innovation Masterclass the RCA hosted in 2019.

We have run similar courses for Fudan University, the National University of Singapore, Nanyang Polytechnic and in collaboration with Imperial College London for various universities in China.

Key details


More information

Custom Executive Education Masterclasses and Workshops

Through our portfolio of innovation masterclasses and workshops, the RCA provides senior-level professionals and business leaders with critical business skills. We deliver courses for businesses, organisations and universities on design thinking, service design, creative leadership, disruptive innovation, entrepreneurship, human-centred design, artificial Intelligence and healthcare design.

We can tailor the curriculum for a day, a week, or several weeks over the course of a year with interrelated projects. Courses can be delivered online, on-campus, hybrid or at partner organisations. Previous courses have been delivered in Dubai, Japan, Hong Kong, China, Singapore, Germany and Mexico.

Find out more here.

Please get in contact with us if you would like to discuss developing a custom programme:

Contact us

Get in touch to find out how we can help your business or organisation succeed.

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Short Courses team

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