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National University of Singapore Business School Executive MBA  Design Thinking with Professor Jeremy Myerson

Custom executive education design thinking masterclass for National University of Singapore Business School EMBA students.


The RCA has been collaborating with the National University of Singapore since 2018.

Design Thinking workshops at the RCA provide skills and strategies that are essential to the complexities of private and public-sector businesses in the twenty-first century. Design thinking is a people-focused and user-centric approach to innovation that moves away from an ‘expert’ mind-set and differs from traditional management thinking because it is more democratic and participatory.

Course structure

A group of 44 current Executive MBA students from Asia came to the RCA for this custom executive education workshop, led by Professor Jeremy Myerson. The participants were introduced to the principles of design thinking and real-world applications through which they can address business leadership challenges.

The workshop included an introduction to the core building blocks of design thinking such as empathy, observation, experimentation and visualisation. This was followed by theory frameworks to empower the students to use design thinking as a tool for change and practical exercises to apply the principles to real business challenges. A group task encouraged participants to apply design thinking to scenarios relevant to their own background experiences and context.

The National University of Singapore Business School Executive MBA is ranked among the top 20 global MBA courses. Students are required to have a minimum of eight years’ full-time postgraduate work experience to take part in the programme.


The business leaders attending the workshop benefited from the RCA’s human-centred approach to design thinking and left equipped with tools and methods to implement change back in their own organisations.

The feedback scores were excellent, with 100 per cent of participants saying they would recommend the course to a friend or colleague. 

“We benefited from Professor Jeremy Myerson's passionate sharing on Design Thinking. The class enjoyed this fresh perspective and learnt a great deal from the insightful dialogue.”

Li Yuan Assistant Manager, EMBA, NUS

“The students from the National University of Singapore are mature, engaged, entrepreneurial and open to the possibilities of Design Thinking. Their projects on finding new ways to address air pollution and traffic gridlock in Asian cities demonstrated a practical grasp. It was a pleasure to work with such a committed group.”

Professor Jeremy Myerson, RCA

Key details


More information

Custom Executive Education Masterclasses and Workshops

Through our portfolio of innovation masterclasses and workshops, the RCA provides senior-level professionals and business leaders with critical business skills. We deliver courses for businesses, organisations and universities on design thinking, service design, creative leadership, disruptive innovation, entrepreneurship, human-centred design, artificial Intelligence and healthcare design.

We can tailor the curriculum for a day, a week, or several weeks over the course of a year with interrelated projects. Courses can be delivered online, on-campus, hybrid or at partner organisations. Previous courses have been delivered in Dubai, Japan, Hong Kong, China, Singapore, Germany and Mexico.

Find out more here.

Please get in contact with us if you would like to discuss developing a custom programme:

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Executive Education

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