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Fudan Masterclass, McLaren Senna GTR 2019 © Adam Hollingworth Photography

Custom executive education course developed for Fudan EMBA, School of Management.

Overview

Fudan University worked with the RCA to devise a two-day masterclass called Disruptive Global Innovation led by Professor of Design Innovation Ashley Hall and Dr Laura Ferrarello.

The course was designed as a core module for current students studying in the Executive MBA. 33 senior-level executives from companies such as L’Oreal, YSL Cosmetics, China Mobile, Leo Burnett Shanghai and Ivy Capital, took part in a series of tailored workshops and lectures that referenced to real-world projects, experiences and case studies.

Course structure

The course included an exclusive curator-led tour at the London Design Museum and keynote lectures from RCA alumni Daniela Paredes Fuentes, Co-Founder & Director at Gravity Sketch and Rodrigo Garcia Gonzalez Co-Founder & Co-CEO Notpla, demonstrating concrete innovation case studies emerging from the RCA.

Outcomes

The masterclass exposed participants to an immersive experience, which culminated in the presentation of the McLaren Senna GTR sports car at the RCA Kensington campus. Esteban Palazzo, Principal Designer at McLaren Automotive gave a talk about his unique insights into design, innovation and technology at McLaren.

We have run similar courses for the National University of Singapore, Nanyang Polytechnic and in collaboration with Imperial College London for various universities in China.

Key details

Gallery

More information

Custom Executive Education Masterclasses and Workshops

Through our portfolio of innovation masterclasses and workshops, the RCA provides senior-level professionals and business leaders with critical business skills. We deliver courses for businesses, organisations and universities on design thinking, service design, creative leadership, disruptive innovation, entrepreneurship, human-centred design, artificial Intelligence and healthcare design.

We can tailor the curriculum for a day, a week, or several weeks over the course of a year with interrelated projects. Courses can be delivered online, on-campus, hybrid or at partner organisations. Previous courses have been delivered in Dubai, Japan, Hong Kong, China, Singapore, Germany and Mexico.

Find out more here.

Please get in contact with us if you would like to discuss developing a custom programme:

Contact us

Get in touch to find out how we can help your business or organisation succeed.

Email us at
[email protected]
Executive Education