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The Intelligent Mobility Design Centre (IMDC) leads research at the intersection of people, mobility and technology within a complex and changing urban and global environment.

Established as a world leader in the field of vehicle design and research the IMDC is a multidisciplinary research centre with a design-led, human-centred approach at its core.

The Centre focuses on new ways of designing, influencing new behaviours and developing new methodologies and mobility typologies that address societal issues.

Research outputs

MORPH: Mobility | Ownership | Relationship | Personalisation | Hospitality

The MORPH Project report presents possible shared driverless vehicle models, and how human centred design processes can help identify the buy-in point for sharing by showing some adaptive car design concepts designed to be attractive to, and easily adopted by, individual consumers.

AHRC Design Fellows: challenges of the future mobility

TheAHRC Design Fellows: challenges of the future mobility report identifies where research communities are located; the challenges they face developing ideas into funded research and forming appropriate consortia; how they reinforce the impact of research in economic, societal and technological transformations; and what are the obstacles and benefits that design-led approaches drive in their research.

Emotional Tech - mobility rituals for real-world applications

The Emotional Tech project report reports explores the interactions and experiences of people and vehicles from the perspective of ‘emotions as affective artefacts' which tackles ‘emotion’ as a conduit to help with problem-solving, decision-making and sense-making.

Driverless Futures

GATEway (Greenwich Automated Transport Environment), jointly-funded by government and industry, was a £8m research project that aimed to understand and overcome the technical, legal and social challenges of implementing automated vehicles in an urban environment. The publication Driverless Futures. Design for acceptance and adoption in urban environments, an output of the project, is aimed at a wide range of people and stakeholders who might be interested in the future of driverless vehicles to show how design can be used to increase their acceptance and adoption in urban environments.

Our Future Towns

Our Future Towns is a project developed with people from across the country to reimagine how they can engage with the challenges of community place-making and transport planning. The Our future Towns report examines how to bring people together to talk about the things that matter in their town and to see how we can build on each other’s knowledge as well as the great ideas that are happening across the UK and around the world.

MORPH: Mobility | Ownership | Relationship | Personalisation | Hospitality

The MORPH project answers questions that have been lingering in the future forecasting of mobility design and monetisation strategies for many manufacturers and industry pioneers around mobility, ownership, relationship, personalisation, hospitality. The MORPH website is for anyone interested in exploring emerging trends in shared vehicle experiences, future behavioural patterns for shared vehicle drivers and passengers, new types of brand-loyalty factors, new relationships between the physical structures of vehicles, and information services.

Emotional Tech - mobility rituals for real-world applications

The Emotional Tech website focusses on how mobility-related technologies could be applied to enable emotional transitions from anxiety to relief or assist people’s major life events.

Designing Intelligence into our Cities Symposium 2020

The symposium brought together an audience of designers, researchers and city-based organisations and communities to share visions of the future, to explore underlying mobility and living needs.

Session 1

Includes:

  • Keynote Introduction - Urban Flow - Intelligent Mobility for All by Professor Dale Harrow
  • Theme 1 discussion: What is the future for intelligent neighbourhoods - their shape, constituent parts, networks, governance and size, led by Dr Jingru (Cyan) Cheng.

Watch: Session 1

Session 2

Theme 2 discussion: How might we reimagine mobility hubs and networks as centres of community rather than purely functional transport systems?, led by Dr Jiayu (Zoe) Wu.

Watch: Session 2

Session 3

Theme 3 discussion: How might digital tools merge technical data with social knowledge to enable better planning for sustainable futures?, led by Dan Phillip.

Watch: Session 3

IMDC Research Symposium 2019

The 2019 IMDC Research Symposium was delivered in three sessions each focused on one of the key topics: Transforming Cities and Society, Transforming Creativity and Practice and Transforming Mobility and Technology. The event brought together a wide range of speakers and an audience from various fields of design, art, science and industry.

Session 1

Transforming Cities & Society: Watch Session 1

Session 2

Transforming Creativity & Practice: Watch Session 2

Session 3

Transforming Mobility and Technology: Watch Session 3


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Email us at
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