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AI executive education course for University of Europe, Germany

Custom executive education AI course for postgraduate level students at the University of Europe, Germany.


We delivered a custom hybrid online/offline 9-week short course 'Designing Services and Products with Artificial Intelligence (AI)' for Edology and the University of Europe, Germany.

The course was developed by Dr Laura Ferrarello MRes Design Pathway Leader and offered as part of postgraduate degree programmes at UE.

RCA alumni and course tutors included Iulia Ionescu (Innovation Design Engineering MA), Sabrina Recoules Quang (PhD candidate Smart Textile Soft System) and Alexandra Matz (MRes Design).

Course structure

Promoting the future-oriented development of skills and interdisciplinary teaching formats.

The course blended theoretical and practical units that taught students how to deploy AI for fostering innovation through creativity, pursuing career ambitions and, most importantly, for developing a responsible, inclusive, accessible and sustainable strategy to AI innovation through design.

Key aspects of the course:

  • how to strategically use AI
  • forge a creative collaboration between people and AI
  • design methods and strategies for AI
  • storytelling through data and AI.
  • the limitations and unintended circumstances AI
  • AI ecosystems for service and product development.
  • AI ethics issues and challenges in services and products.
  • experience multi and interdisciplinary collaboration in teams
  • learn how to strategically use AI in your profession and discipline.


The course gave UE students a strategic and applied understanding of the design principles supporting human-to-human-to-AI interactions.

The course outcomes will be used to generate AI ecosystems that lead to the development of AI products and services.

Learn more about the course here.

“By learning what possibilities AI offers and how to deal with them creatively, our students acquire core competencies that, in combination with their studies at UE, best prepare them for work in practice.”

Thomas Noller, UE’s Vice-Rector International and Academic Development

“With a global society looking for new strategic solutions to tackle and address complex issues, such as pandemics and climate change, this course brings UE students in the RCA’s knowledge and experience in design strategies that use AI technologies to nurture their ambition and motivation, to transform and shape society through their creative talent.”

Dr Laura Ferrarello, RCA MRes Design Pathway Leader

Key details


More information

Custom Executive Education Masterclasses and Workshops

Through our portfolio of innovation masterclasses and workshops, the RCA provides senior-level professionals and business leaders with critical business skills. We deliver courses for businesses, organisations and universities on design thinking, service design, creative leadership, disruptive innovation, entrepreneurship, human-centred design, artificial Intelligence and healthcare design.

We can tailor the curriculum for a day, a week, or several weeks over the course of a year with interrelated projects. Courses can be delivered online, on-campus, hybrid or at partner organisations. Previous courses have been delivered in Dubai, Japan, Hong Kong, China, Singapore, Germany and Mexico.

Find out more here.

Please get in contact with us if you would like to discuss developing a custom programme:

Contact us

Get in touch to find out how we can help your business or organisation succeed.

Email us at
[email protected]
Executive Education

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