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Collaborative design activities

Innovate your services, systems and customer experiences with world-leading experts in Unleashing Innovation, live online with Dr Nick de Leon.

Key details


  • Online

    Eight sessions over 4 weeks

    Two-and-a-half hours per session

Equipping innovation leaders, entrepreneurs and creative disruptors with the skills and strategies to turn compelling concepts into exciting and successful business ventures, how to execute at speed and deliver at scale.

Unleashing Innovation is a unique course created for innovation leaders, entrepreneurs and creative disruptors who aspire to deliver impactful solutions that transform their organisations, the value their solutions deliver to their customers and reshape the markets they serve. The pandemic has meant that almost every form of interaction with customers, and with your own workforce, has changed. Organisations are needing to transform their products and service for the new normal and do so fast and at scale, while managing risk.

In this course, you will learn how to turn compelling concepts into exciting new business ventures with robust and investable business plans, capable of delivering sustainable growth. The course will enhance your capacity to innovate services, systems and customer experience. It will show you how to exploit emerging technologies such as AI, Machine Learning, Blockchain, Robotics, new materials and advanced manufacturing techniques to reshape markets and propose truly disruptive solutions that deliver transformational and differentiated offerings to your clients and the communities you serve.

Product and service innovation needs to advance in-lock step with business model innovation, so the course includes new approaches to business model innovation, open innovation and creative leadership so that your solutions can be made even more impactful, and be delivered faster and at scale.

We are not only teaching you how to innovate smarter but how to innovate how you innovate.

About the course

This interactive online course is divided into eight sessions taken over a 10-week period.

Session 1

New Models of Innovation – aligning the business and organisational strategy with a more open innovation strategy

Session 2

Transforming the customer value for the 'new normal' through service and experience design

Session 3

Digital transformation and data-enabled Innovation: how agile meets lean startup and open innovation

Session 4

Creative leadership: strategy development and leading the creative enterprise

Session 5

Business model innovation and creating a compelling business plan

Session 6

Creating an innovation platform and measuring its impact

Session 7

Putting it all together to deliver an integrated value proposition and impactful value propositions

Session 8

Presenting to an expert panel and prestige networking event with leading designers, entrepreneurs and London’s practitioners

In this course, you will gain:

  • the ability to propose disruptive innovations, be that services, systems or customer experiences
  • the skills required to build and lead a new business venture
  • the ability to quickly recognise emerging trends and technologies and integrate them into your value propositions
  • access to a tightly-knit community of expert innovators, exchanging best practices and new business opportunities
  • the tools to form new business alliances and to access the right resources (intellectual, financial and human resources) necessary in delivering disruptive market innovations
  • knowledge of business plans and growth strategies
  • a certificate of online attendance.

By the end of this course you will have learnt to:

  • apply the latest techniques in design-led and open innovation to deliver disruptive products, services and systems
  • apply design principles, methods and tools to create added value for customers, users and stakeholders
  • deliver highly creative design resolutions in response to real design briefs and assigned projects
  • work with users and stakeholders to prototype, test, refine and validate design propositions
  • use infrastructure and commercial constraints to your best advantage
  • turn a design concept into a well-funded business venture.

The programme is delivered by leading academics from the RCA, with notable guest speakers.

Learning will take place online in sessions of two-and-a-half hours followed by small group tutorials with expert practitioners.

The sessions will include a combination of keynote lectures as well as a series of practical exercises. They will involve design ‘sprints’, creative workshops and a final review of project presentations by a unique panel of experts. There will be activities to guide your objectives and outcomes, all the time supported by expert tutors.

Participants may additionally have an opportunity for a post-masterclass discussion with the course leader (optional).

The course is organised in synchronous sessions in a live virtual environment that combines various digital platforms and tools.

Using the videoconferencing service Zoom, the RCA's esteemed academics and facilitators deliver a mix of:

  • live lectures
  • case studies
  • guided assessments
  • presentations

Participants interact with the faculty and peers in breakout rooms in real time.


Participants engage in cross-functional team work with the use of visual collaboration tools.

Through the online whiteboard platform Miro, participants get to:

  • interact with various formats and templates
  • plan and brainstorm ideas
  • create processes and workshop activities in the digital workspace.


The College's learning platform Moodle is personalised according to the course's requirements to provide participants with a secure integrated system where they can access the course content.

The hub hosts a range of useful resources to enable the learning experience, including comprehensive timetables, pre-reading materials, course slides, curated videos, tutorials and session recordings.


Participants stay connected and communicate via the channel-based messaging platform Slack throughout the whole duration of the course.

In this space, the academics, facilitators and delegates get to network, plan the course activities, share documents and files during the live sessions or offline.

You will come away from this course with:

  • the creative confidence to create design-led innovations
  • a clear understanding of how to turn a concept into a disruptive business venture
  • practical experience of applying these principles, methods and tools to any project relevant to you
  • understanding of how to transform your innovative concept into a robust, well-funded business venture with a sustainable business plan and a credible growth strategy
  • access to a network of like-minded innovation leaders and designer entrepreneurs.

Creative disruptors:

  • Practicing professionals (creative managers, social innovators, design professionals, entrepreneurs) who would like to develop their disruptive-market innovation skills
  • Creative managers
  • RCA alumni keen on launching their own product or service
  • Graduating MBA students
  • Prospective students of Service Design, Innovation Design Engineering and Global Innovation Design.


Contact us

Get in touch with Jo Chounta if you'd like to find out more about this or any of our other short courses.

Email us at
[email protected]
Executive Education Team