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Humanising Technology Studio

Last updated 29 October 2025

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The Humanising Technology studio explores how mobility experiences and services will be transformed by the impact of rapidly developed emerging technologies and how these can be optimised by leveraging creative methods.

Humanising Technology

Research undertaken by the Humanising Technology studio includes:

  • Exploration of Human Machine Interactions
  • Creating designs for trust, sense of safety, comfort and wellbeing
  • Developing new user experiences (UX)
  • Assessing accessibility of vehicles and mobility services
  • Embedding cultural and societal differences in technology ethics
  • Exploring emotional responses to technologies

Staff

Dr Jiayu (Zoe) Wu

Dr Jiayu (Zoe) Wu

Reader in Intelligent Mobility Design

Jiayu is an innovation methods educator for technology and business integration, and a professional user experience designer for the new mobility and automobile industries.

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AHRC Design Fellows: challenges of the future mobility

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Launched in 2016, the Hyundai Kia Innovation Laboratory was the first industry funded innovation labs at the Intelligent Mobility Design Centre. In 2023, the partnership was renewed for a further two years, ensuring that Hyundai Motor Group and its Hyunda

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Humanising technology studio