Bertelsmann worked with the Royal College of Art and other well known providers on their Creative Leadership Curriculum, delivered over 12 months in three modules.
Founded in 1835, today Bertelsmann is one of the world’s largest mass media companies, whose major divisions include the RTL Group, Penguin Random House, Gruner + Jahr, BMG, Arvato, Bertelsmann Printing Group and Bertelsmann Education Group. The RCA’s status as the number one art and design university in the world made it an obvious partner for Bertelsmann to deliver the second module of their curriculum. Steven Moran, Group EVP & Chief Learning Officer at Bertelsmann said: ‘We wanted a partner who could relate to our editors and creatives who think of their work as art more than a utility!’
In November 2017 the Create and Sell workshop was delivered over three days by Rama Gheerawo, Director of the Helen Hamlyn Centre for Design at the RCA in London. The 15 selected participants represented emerging creative talent from across the organisation who were making the transition to more senior roles. The workshop provided a toolkit to help the participants better manage the pace of change by focusing on innovation and design thinking methodologies, pitching and communication, as well as how to frame issues and solve them in a business context.
Technology has transformed the way print and broadcast material is consumed. Steven Moran commented: ‘Companies and their employees need to be more responsive and flexible. In short, Bertelsmann is striving to establish sustainable change in the company’s learning culture.’ Participants walked away with a more creative mindset, an ability to communicate this to others and a pathway to develop their own leadership.
"The presentations were international, focused, clear and full of impact in their delivery and design. What a privilege to study here at the RCA."Bertelsmann Delegate, November 2017