The Choreography of Mobility project studies movement in nature and art to inspire and influence the design of movement in mobility.
At a glance
- Design research on the aesthetic experience of mobility systems, groups of vehicles, the single vehicle and its user, from driven to autonomous.
- Development of a new design area looking into the movement of autonomous vehicles, from the perspective of aesthetic experiences and beyond function and practical use.
- Studying the relationship between movement and brand identity in aiding the design of sound, light, haptics, interactions and dynamics to evolve the driving and wider mobility experience.
If you are interested in supporting or participating in the project, please get in touch.
As the paradigms of vehicle design are shifting towards a new mobility, the influence of increased assimilation of information technology and autonomy in generating new aesthetic properties in vehicles have not yet been fully exploited through design. The project aims to study aesthetics of movements in nature, art and mobility to extend and enrich the scope of future autonomous and driving assistance designs and its relation to identity and branding.
The ongoing scoping project is defining the area of research to prioritise explorations, identifying case studies and cross disciplinary design experimentation. The research is investigating collective emotions and dance, as well as looking at collective movement of animals and how movement creates aesthetics in nature and mobility. In parallel, the project includes taxonomic research and primary research investigating driving assistance technologies.
Cross-disciplinary Design Experimentation: VR experiential prototyping facility
Prototyping choreography with real vehicles adapted to different levels of autonomy.
The project reimagined the Chinese family car in the light of ongoing transitions in the automotive industry including automation, Artificial intelligence and electrification.
The Royal College of Art Helen Hamlyn Centre for Design and Vehicle Design's Redesign of the Emergency Ambulance project has been selected as one of the nominations for the Design Museum Designs of the Year 2012 exhibition and awards in the Transport category.
The project explores a mobility trend which may completely reshape vehicle-user relationships, the design of vehicles and the mobility market: Shared Mobility.
The Royal Automobile Club and the RAC Foundation have held a number of annual projects with the RCA’s Intelligent Mobility MA programme that coincide with the London to Brighton classic car run and the club’s Motoring week.