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Huawei Partner with the RCA to Create New Identity Design Directions

The Royal College of Art has partnered with Huawei, a global leader in information and communications technology solutions, to explore the company’s future identity, experience and product design directions in response to major changes taking place in telecommunications enterprise.

The collaboration with Huawei’s Aesthetics Research Centre brings together informed creative thinking and design innovation from the RCA’s Schools of Communication and Design to enable Huawei to develop a forward-looking design strategy that anticipates and responds to rapidly changing social and cultural environments.

Moving beyond thinking in terms of devices and trends, the partnership focuses on ways in which contexts encompassing, for example, the Internet of Things, multimodality, innovation diplomacy and human-centred design, might support Huawei’s brand and innovation design.

As Huawei continues to extend their reach into new markets, the design strategy will help unlock future design and innovation practices, and inform the context for the corporation’s next-generation products and services.

The researchers from the RCA and Huawei will explore ways in which identity, experience and products are shaped by human perceptions, behaviours and interactions. Commenting on the collaboration, Rector of the Royal College of Art, Dr Paul Thompson said, ''This partnership marks the next step in the RCA’s long history of shaping thinking through knowledge exchange and anticipating future social and cultural trends.'