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RCA talks

Design.Different Week – Inclusive Design: Business Value and Pathways

15 October 2020 | 4pm – 5pm


Part of the Design Different Week organised by The Helen Hamlyn Centre for Design.

This Design.Different session is chaired by HHCD Innovation Fellow, Dr Ninela Ivanova.

Nearly three decades ago, The Helen Hamlyn Centre for Design (HHCD) was founded at London’s Royal College of Art. Since then it has led the way in including the needs and aspirations of diverse people in the design of products, services and technological innovations.  The value proposition for business is strong – human-centred solutions, enhanced brand and commercial presence, profitability, and industry-leading innovation opportunities among others. But big questions continue to evolve and shape design dialogue: What is business value and how can inclusive design frameworks, tools and processes ensure both economic and societal impact? How can inclusivity thinking, collaborative values and design methodologies help businesses transform and prosper in a 21st-century VUCA world?

Professor Jeremy Myerson, Helen Hamlyn Chair of Design at RCA
Professor Jeremy Myerson is the first-ever holder of the Helen Hamlyn Chair of Design. An academic, author and activist in design for more than 35 years, he began his working life as a journalist and was founder-editor of Design Week in 1986. He co-founded the Helen Hamlyn Centre for Design at the RCA in 1999, and his research interests focus on the role of design in social, demographic and technological change. A graduate of the RCA, Jeremy Myerson is the author of many books, chapters, papers and articles on people-centred and inclusive design. He is also director of the WORKTECH Academy and a visiting fellow at the Oxford Institute for Population Ageing and sits on the advisory boards of design institutes in Hong Kong, Switzerland and Korea. He leads Design Thinking and the Future of Work innovation masterclasses throughout the world.

G Subramaniam
G Subramanian (Subbu) is Chief Technology Officer for UK & Ireland and has over 25 years of experience in technology consulting. In the current role, Subbu represents TCS Research and Innovation. He works to uphold TCS' position as a visionary company by creating a collaborative environment with external stakeholders, including Academia, and a vibrant innovation culture within the organization. One of the key aspects is to innovate at the intersection of various technologies in order to drive current and future value for our clients and partners. In his role, Subbu works with most of the top UK and Ireland brands across all industry domains. 

Dr Melanie Flory
Melanie Flory is Founding Director of MindRheo, a consultancy intersecting neuroscience, design and systems thinking to develop people-centred business and cultural architecture for organisations-in-change. Prior to MindRheo, Melanie’s academic and clinical career involved working in multi-disciplinary teams across EMEA and USA, specialising in brain plasticity and human behaviour. With a research background in neuroconnectivity, she continues to collaborate and partner with academia and organisations to research and co-design educational content, and product and services for optimising and activating neuroplasticity to enable new learning and behavioural change.  She has been neuroscience partner to The Helen Hamlyn Centre for Design since 2018.

Dr Ninela Ivanova
Dr Ninela Ivanova is an Innovation Fellow at The Helen Hamlyn Centre for Design (HHCD) at London’s Royal College of Art. She is an interdisciplinary designer, researcher and facilitator, who is passionate about working co-creatively with individuals and groups to educate and inspire audiences towards people-centred design, innovation, and transdisciplinary collaboration. Ninela leads HHCD’s Inclusive Design for Business Impact area, which looks at how the methods, tools and processes of Inclusive Design, Design Thinking and Creative Leadership can directly impact and transform business and industry.

Watch a recording here

HHCD Resources page for other outputs