Jemma Ooi


  • Jemma Ooi is Tutor in Printed Textiles at the Royal College of Art. She is the co-founder of CUSTHOM, a design studio that challenges the form and limitations of staple products and the traditional application of design processes. She has previously taught and lectured at institutions across a range of institutions in the UK.

  • Biography

  • Jemma studied Textile Design at Winchester School of Art, before completing her MA in Printed textiles at the RCA in 2007. She founded CUSTHOM in 2009 with fellow RCA graduate Nathan Philpott.  Alongside creating their own collections, the studio have completed commissions and created bespoke designs for The Design Museum London, Anthropologie EU, Whole Foods Market, Liberty and Hobbs, amongst others.

    CUSTHOM challenge the form and limitations of staple products and the traditional application of design processes. From using embroidery with paper to user-interactive wallpaper designs.

    The studio’s collections are produced exclusively in Britain, drawing on the wealth, quality and heritage of British craftsmanship. The ceramics are made using fine bone china made in Stoke-on-Trent and the wallpapers are embroidered in Leicester, before being printed and hand finished in their London studio.

    CUSTHOM combine a broad palette of inspiration from design disciplines, such as typography and illustration, with intelligent and innovative use of materials and processes, creating rich dialogue and interplay between line, pattern and colour.

    Within CUSTHOM, Jemma has also designed and consulted for Barber Osgerby, The British Design Council, Farrow & Ball, Holly Fulton, B&H colour, L G Heussey and United Nude.

    Show more
  • Practice

  • Jemma has curated the annual exhibition pens and needles since 2012, where invited artists and designers within and outside textiles and fashion are asked to respond to a brief that allows them to challenge their perceptions of stitch and the limitations of paper, perforation and image.

    CUSTHOM studio has developed processes that question traditional wallpaper manufacture. Using combinations of digital and analogue techniques in order to create unique mark making within a repetitive graphic, while at the same time questioning the idea and need for repetition.  The studio aim to challenge user interaction and creativity in the application of manufactured wallpaper and also how they work within these confines to create a unique response to each outcome.
    Show more

Selected work