Each day of the course, a new brief will be set. It might be a task, a challenge, a phrase, a word, or an object. Your role will be to interpret what that brief is for you, form a response, define your intention, produce an outcome, and share that with the group. You will have 24 hours to form and create your response.

You will be encouraged to explore a production methodology that is appropriate for the response you hope to create, and not the other way around – not choosing an outcome that leans on your core discipline.

We believe that if you can imagine the outcome straight away, park that and choose a different one. There is nothing to be gained through repetition and producing something you already know how to do.

Even if it ‘fails’, everything you do will be a success. There are no expectations, no prizes, no measurements – response and action itself is a gateway to learning and change.

• How to identify and challenge your own creative assumptions and "safety nets."
• Techniques for approaching problems from a lateral, non-linear perspective.
• To embrace imperfection and "failure" as a critical and valuable part of the learning process.
• Confidence in taking creative risks without a predefined outcome.
• How to respond to briefs intuitively and rapidly, trusting the process over the polished result.

You will learn entirely through practice, interpretation, and reflection. This is not a technical course; it is a mindset course.

You will be actively encouraged to avoid your core discipline. The methodology is designed to stop you from relying on the skills you already know. If you can immediately imagine the final outcome, you will be challenged to park that idea and choose a different, less certain path.

Learning is supported by intensive peer-to-peer feedback and facilitator-led discussion, creating a safe and reflective studio environment on campus. There will also be visits from guest speakers across the three days. These guess speakers will come from different industries, both creative and non creative.

This course is designed for experienced creative professionals, practitioners, designers, artists, and strategic thinkers from any discipline who feel "stuck" in their professional habits.

It is ideal for those who:

• find themselves defaulting to the same risk-free solutions.
• desire freedom to play and explore without the pressure of a commercial deliverable.
• want to challenge their traditional responses and discover new creative capabilities.
• are looking for a supportive, critical environment to test new ways of thinking.

In an era defined by accelerated production, algorithmic certainty, and instant output, the space for deep consideration and meaningful risk is shrinking. Now, more than ever, professionals need a space to reclaim thoughtfulness and substance over speed.

The RCA provides a world-class environment where rigorous critical thinking and radical experimentation are fundamental. This course leverages the RCA's heritage of pushing boundaries to provide a unique, critically-supportive space for professional transformation.

• Have an undergraduate degree / or professional experience
• Have a good level of English language
• Be 21 years old or over.