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Why is Creativity missing in Leadership? headshots

Current models of leadership are broken and many do not recognise or utilise creativity. Quite often, creativity is viewed as a ‘nice to have’ but it is integral to success. We believe that the world needs creatives who are leaders and leaders who are creative. Within this conversation between Adam and Rama, two different approaches to creativity and leadership were discussed. This talk provides new tools and perspectives to bring into your own leadership practice. Leadership is an ongoing journey that should be open to everyone.

Interactive polls with over 200 participants informed us that 45% of the attendees believe that empathy is the key attribute for a leader to possess, followed by 28% who voted for adaptability, 14% think that creativity is an important quality a leader to have and only 3% vote for assertiveness.

Adam's latest book: Sparking Success: Why every leader needs to develop a creative mindset, published by Kogan Page, April 2023.

Rama's latest book: Creative Leadership: Born from Design, published by Lund Humphries Publishers Ltd, March 2022.


Adam Kingl

Author, speaker, educator

A globally renowned expert in innovating management practice and strategy, and leading the modern workforce, Adam Kingl is an authority on generational paradigms in the workplace, the future of work and capitalism, and fulfilling organisational and personal purpose. Adam currently leads and develops executive education at prestigious institutions such as London Business School, Hult International Business School, Imperial College Business School, Moller Institute-Churchill College-University of Cambridge and the UCL School of Management, where he helps boost the careers and businesses of senior executives, and high potential professionals.

Rama Gheerawo

Director, The Helen Hamlyn Centre for Design

Rama is an international figure within design. He won a Design Week ‘Hall of Fame’ award in 2019 and was named a 2018 Creative Leader by Creative Review. He addresses diversity through age, ability, gender and race. He is a serial innovator in the field of Inclusive Design having led over 100 international projects with business, government and the third sector. He runs highly acclaimed workshops in Creative Leadership and has a book on the subject published in March 2022.

Vanessa Dewey

Innovation Fellow, The Helen Hamlyn Centre for Design

Ve Dewey, MBA FRSA, is a designer by trade but instinctually a strategic connector, allowing her to navigate across verticals (design, L&D and marketing) and industries (creative, toys, tech and third sector). Her non-linear career is tied together by a golden thread: cultures, connections and community. It is with this mindset Ve has applied it globally, from brand design to marketing, whilst working with F500 companies and major brands like Mattel, Adobe, VICE, WPP, and BBC. Currently Ve is an Innovation Fellow at the Helen Hamlyn Centre for Design, the founder of the RSA Global Decolonising Design Coalition, co-creator of Never Not Creative and a fellow at ZincVC.

More information

To find more about how creative leadership can unlock your potential for innovation, book your place on the Creative Leadership masterclass 14 & 15 September 2023.

Creative Leadership masterclass

Contact us

Get in touch if you'd like to find out more about the IN SESSION: talks

Email us at [email protected]
Executive Education