Key details
Time
- 4pm – 5pm
Location
- Online
Price
- Free
Who can attend
- Everyone
Type
- Webinar
In conversation with Dr Pattie Moore, one of the founders of the inclusive and universal design movement. In this masterclass we will explore the gap between design aspiration and the lived experience of customers and end-users when those designs are implemented.
Pattie Moore is a towering figure in design and a true pioneer of inclusive or universal design where she is acknowledged as a founder of this movement. Pattie is recognised around the world as a leading authority on consumer lifespan behaviours and requirements. In a daring experiment between 1979 to 1982, Pattie travelled throughout the United States and Canada disguised as women of more than 80 years of age. This experience of responding to people, products, and environments as an elder enabled an empathetic approach to design that informed not only much of her future work, but the work of countless designers who were inspired by what she learned.
Named by ID Magazine in 1997 as one of the ‘40 Most Socially Conscious Designers’ in the world, Moore was selected in 2000 by a consortium of news editors and organisations as one of the ‘100 Most Important Women in America’. She was named by the Industrial Designers Society of America as the ‘Most Notable American Industrial Designer’ in 2016, and was the recipient of The National Design Award in 2019, and in 2020 the ‘Changemaker Award’ awarded by the Center for Health Design. Most recently the World Design Organisation recognised her impressive design legacy, influence and leadership in awarding her the 2022 World Design Medal™ and in 2024 received the Sir Misha Black Medal for Distinguished Service to Design Education.
About Design for Good
The RCA x Design for Good Academy explores a life-centred design focused curriculum with a particular focus on Sustainable Development Goal 4: Quality Education. The content for the Academy draws upon the RCA’s postgraduate design programmes and best practice from the world’s leading practitioners of mission-led, interdisciplinary innovation.
Design for Good builds, trains and fosters a passionate global creative community to design direct and lasting impact for the United Nation’s Sustainable Development Goals. On a breadth and scale only possible through cross-company collaboration.
