- Research Associate
Herin is an interaction designer and researcher. She conceptualises and prototypes products and experiences that connect and engage people through poetic and meaningful interactions.
As an interaction designer, I investigate the interplay between people and their environment. Specifically, I focus on the interactions that occur within the context of mobility, using AI and other cutting-edge technologies to design for the future. My research is led by the Intelligent Mobility Design Centre (IMDC), which is at the forefront of exploring the complex and dynamic relationship between people, mobility, and technology in today's rapidly changing global landscape. By exploring the intricate and multifaceted interactions between these essential elements, I aim to create a more sustainable and inclusive future for all.
School, Centre or Area
Herin conceptualises and prototypes products and experiences that connect and engage people through poetic and meaningful interactions. Her design process always starts by empathising with people, then prototyping a diversity of approaches, testing those ideas and iterating to arrive at the optimal concept.
Her work often revolves around people, nature, technology and senses. By blending physical and digital elements, Herin strives to create sensory-rich, immersive and emotional experiences. She enjoys experimenting with different design approaches including exploring physical and digital worlds, applying new technologies, and creating new ways to utilise materials.
She finds beauty in complex systems that follow simple, but elegant rules. Especially in recent years, her curiosity has been piqued by exploring topics that combine biology and emerging technologies.
IxD Awards Best Concept, 2022
IxD Awards Best Student, 2022
IxD Awards Expressing Category, 2022
Core77 Design Awards, Interaction Student Notable, 2022
IxD Awards Empowering Category Shortlisted, 2022
UX Design Awards Nominated, 2021
IxD Awards Engaging Category Shortlisted, 2021
Current and recent projects
AI design for the autonomous mobility, 2022
The partnered project with Aidlab in Hong Kong is centered on the experiential aspects of Artificial Intelligence (AI) in Autonomous Vehicles (AV). The anticipated disruptive and transformative changes in mobility that AVs will bring about are met with public distrust and apprehension. It is therefore crucial to purposefully design for trust and acceptance. Additionally, inclusive and joyful AV journey experiences will be paramount for mobility providers to differentiate themselves commercially and to encourage the public to make more sustainable choices in transportation.
The project endeavors to explore innovative and novel design directions for AVs that are two-fold and interrelated. Firstly, it seeks to develop in-vehicle intelligent agents with tangible, embedded, and embodied interactions. Secondly, it aims to design the exterior and interior of future AVs in a way that establishes a primary interface between the AVs, their passengers, and other road users.