George Lee is a highly respected disrupter and innovator in the age space, leading the way in showing how cross generational innovation leads to social and economic impact.
Community Lead for the Design Institute. Building a diverse and collaborative age innovation network, the DAI community brings together healthy ageing champions from all sectors — business, industry, academia, technology, the creative industries, government and of course people of all ages. With design at its heart, this connected community is a place to innovate, listen, inspire, share learnings and stories and to take action to design and produce products and services, places to live and to work which have a positive impact on health and our happiness as we age.
Founder and Director of The Common Land a specialist design and innovation consultancy and network tackling the outdated, economically limiting and social divisive views around age and age stereotypes. Helping to identify the challenges, issues and opportunities for both business growth and positive social impact in the changing landscape of the 100 year life.
The Common Land works with businesses, industry, organisations and communities to reveal both the positive financial and social impact of using an age neutral and ageless approach to demographic change. The foundation of the 'how to' approach is a unique process — the Common Land Method©. Tested with people of all ages, this design and innovation process helps organisations across all sectors, map, design, innovate and assess products, services and environments across all generations to identify the real needs, values, attitudes and desires which are more in common across people of all ages. And to respond accordingly.
Big Lottery Grant, 2016
Creative Review 2016 — 50 Creative Leaders.
External Collaborations and Activities
2016 — BSI working group looking into age inclusive standards
2016 — ISO working group on intergenerational workforces
2019 — Trustee of the Do It Foundation, a social enterprise whose technology helps people to do good and feel healthier and happier..