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Fiona has over twenty years of experience as a design strategist, branding consultant and lecturer, and also has her own design strategy practice Kin.

Fiona is Senior Design Manager at the Design Age Institute, where she scopes design opportunities, writes translational briefs and mentors organisations on their use of design. She shares this role with Andy Cripps.

She has over 20 years of experience as a design strategist, branding consultant and lecturer and also has her own design strategy practice Kin.

Recent clients include British Council, British Library, Design Council, GIZ, Nesta and University of the Arts, London.

Fiona is an Associate Lecturer at London College of Communications, UAL, teaching on design management.

She holds a Cranfield MBA and fully qualified as an architect at the Bartlett, UCL.