Inside

Dr Jonathan Antonio Edelman

Info

  • Dr Jonathan Antonio Edelman
  • Area

    School of Design

    Role

    Head of Programme

  • Biography

  • Jonathan previously served as Director of Interdisciplinary Design at Stanford University’s Product Realization Lab, as well as Consulting Assistant Professor in Mechanical Engineering and Visiting Associate Professor at Stanford.

    Jonathan has taught at University of California Berkeley, Department of Mechanical Engineering, Politecnico di Milano, Dipartimento di Design, Grenoble Institute of Technology, School of Industrial Engineering and Management, Tecnológico de Monterrey, Departamento Diseño Industrial, and helped design a capstone design program at Phillips-Exeter Academy.

    Jonathan holds a Master of Fine Arts in Product Design from Stanford’s Joint Programme in Design, and a PhD in Mechanical Engineering from Stanford’s Center for Design Research. His studies focused on Integrated Design and Manufacture. His dissertation, ‘Understanding Radical Breaks: the affordances of shared media in small team interaction’ broke new ground in understanding the intertwined role of media and behaviours in the generation of novel concepts.

    Jonathan’s eclectic research encompasses several domains: Design Theory and Methodology, Design Intensive Enterprise, Paradigms for Global Innovation, and Food Innovation.

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  • Practice

  • Creative Director, Pantograph Design Associates, Clients Include:

    WyshMe (Start Up), Advisory Board, Design Strategy, Product Development

    Bay Sensors (Start Up), Advisory Board, Design Strategy and Customer Interface 

    FlexTherapy, Product Design

    Digital Film Tree, UI/UX Consultant

    The Center for Design Research, Stanford University, Partner Education Workshops

    The Product Realization Lab, Stanford University, Curricula Development, Outreach

    The North Face, Retail Experience Design

    E&J Gallo Winery, Label and Brand Creation

    Retrevo, Web Presence and Customer Experience Redesign

    Hasso Plattner Institute, Stanford University, The Nueva School Project

    Panasonic San Jose Research Lab, LifeStory Project 

    Producer, Transformation” short film (Product Realization Lab, 2013)

    Producer, Connections short film (Product Realization Lab, 2014)

    Creative Director, Five Palms Design, Web and Graphic Design, Interactive Programming

    Chief Technical Officer, Digital Analogies, Educational Multimedia Design 

    Visual Consultant/Lighting Designer for Film and Television, Chief Lighting Technician (IATSE Local 728, NABET 15).

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  • Publications, exhibitions and other outcomes

  • Doctoral Dissertation

    (2011) Understanding Radical Breaks: Media and Behavior in Small Teams Engaged in Redesign Scenarios

    http://purl.stanford.edu/ps394dy6131

    In this study, I have presented an empirically supported framework for understanding how and under what conditions small horizontally organised design teams perform radical redesigns. Observations based on case studies of small design teams in a redesign task, suggest three closely bound concepts as a mechanism for understanding how design process determines design outcomes: Dimensions of Engagement, Media Response and Interaction, and Path Determination. 

    Book Chapters

    (2013) Edelman, Jonathan, Qualitative Methods and Metrics for Assessing Wayfinding and Navigation in Engineering Design in Design Thinking Research: Measuring Performance in Context, Springer Berlin Heidelberg New York.

    (2012) Edelman, Jonathan, Avantika Agarwal, Cole Paterson, Sophia Mark, and Larry Leifer, Understanding Radical Breaks in Design Thinking Research: Studying Co-Creation in Practice, Springer Berlin Heidelberg New York.

    (2011) Edelman, Jonathan, and Rebecca Currano, Re-Representation: Affordances of Shared Models in Team-Based Design in Design Thinking: Understand - Improve - Apply, Springer: Berlin, Heidelberg, New York, 1st Edition.

    Conference Proceedings

    (2010) Gabrysiak, G., Edelman, J., Giese, H. & Seibel, A. How Tangible Can Virtual Prototypes Be?, Proceedings of the 8th Design Thinking Research Symposium, pp. 163-174, Sydney, Australia. (Collaboration with Computer Science Doctoral Candidates from the Hasso Plattner Institute, Potsdam Germany)

    (2010) Alexander Luebbe, Jonathan Edelman, Martin Steinert, Larry Leifer and Mathias Weske, Design Thinking Implemented in Software Engineering Tools, 8th Design Thinking Research Symposium (DTRS8), University of Technology, Sydney, Australia. (Collaboration with Computer Science Doctoral Candidates from the Hasso Plattner Institute, Potsdam Germany)

    (2009) Jonathan Edelman, Alexander Grosskopf, Mathias Weske. Tangible Business Process Modeling: A New Approach, Proceedings of the 17th International Conference on Engineering Design (ICED), Stanford University, CA, USA. (Collaboration with Computer Science Doctoral Candidates from the Hasso Plattner Institute, Potsdam Germany)

    (2009) Alexander Grosskopf, Jonathan Edelman, Mathias Weske. Tangible Business Process Modeling - Methodology and Experiment, Design Proceedings of the 1st International Workshop on Empirical Research in Business Process Management (ER-BPM '09), Ulm, Germany. (Collaboration with Computer Science Doctoral Candidates from the Hasso Plattner Institute, Potsdam Germany)

    (2009) Edelman, Jonathan Antonio, Larry Leifer, Banny Banerjee, Neeraj Sonalkar, Malte Jung, Micah Lande. Hidden in Plain Sight: Affordances of Shared Models in Team Based Design Proceedings of the 17th International Conference on Engineering Design (ICED09), Stanford University, CA

    (2009) Carter, Carissa Lark, Jonathan Antonio Edelman. Emergent Design Methodologies and Implications, Proceedings of the 17th International Conference on Engineering Design (ICED09), Stanford University, CA

    Web-Based Publications 

    (2008) Between C and K: Archaeological Practices of Mediation in Engineering Design, Archaeolog, Stanford University (http://traumwerk.stanford.edu/archaeolog/2008/03/between_c_and_k_archaeological.html)

    Other Publications

    (2007) Deep Lift Pump, PRL Case Studies, Product Realization Lab, Stanford University
    (Author, Photographer). Examination product development process of a small, interdisciplinary team of PhD and Masters students.

    (2006) Steame, PRL Case Studies, Product Realization Lab, Stanford University
    (Author, Photographer). Examination of Master student product development process.

    (2001) Introduction to Programming in Flash 5 for Artists and Designers (Course Developer/Author)

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  • Awards and Grants

  • Design Thinking Research Program Fellow, Hasso Plattner Foundation (2008 – 2011)
    GlaxoSmithKline Fellow, Stanford Graduate School of Business, Summer Institute for Entrepreneurship (2009)
    Charles Sayler Award in Design (Stanford University, 2006)
    Judo Instructor Certification, United States Judo Association (1993)
    Member of the National Judo Team, Colorado Springs, Colorado (1993)
    Shodan (Black Belt), National Judo Institute (1992)
    Truman Scholarship Nominee, St. John's College, Annapolis (1982)
    Gutman Award for Academic Achievement, St. John's College, Annapolis (1981)
    Peterson Award for Academic Achievement, St. John's College, Annapolis (1980)
    Young Artist, Tanglewood Institute (1976)
    Greater Boston Youth Symphony, String Bass (1975)

Research

Research interests

Design Theory and Methodology 
Design Intensive Enterprise
Paradigms for Global Innovation
Food Innovation

Current and recent research

Design Invention, Multimedia publication (in process)

Examines and extends principles underlying product, service, and system design. Through combining musical analysis, literary analysis, history of science and mathematics, philosophy, fashion, media studies, this work puts forward a unified theory and practice underlying all design and innovation.

Innovation by Design Journal paper (in collaboration with Politecnico di Milano). 

Case-study based research, examining design-driven start-ups whose innovation strategies challenge dominant cultural habits and social paradigms. Unlike technology-driven start-ups, these generated-by-design start-ups treat technology as an asset that is “bent” and in service of design decisions directed to change user experience.

Research students