Representatives from Visa were introduced to the concepts of design thinking, co-creation and inclusive design in the development of new products and services.
The project was part of a ‘100-Day Proof of Concept’ programme sponsored by Visa’s Digital Business Unit, a strategy used by Visa to develop and test new ideas for products or services, and test their commercial viability.
The process began with a two-hour training session at Visa led by RCA staff and students, to provide Visa delegates with the tools for a ‘Design Jam’. The workshop introduced valuable tools and techniques for the development of products and services; an understanding of the importance of the societal, environmental and business context for design; and how to apply techniques to experience design alongside systems and service innovation in the context of tackling challenges of sustainability, systemic issues and social enterprise.
Equipped with this training – including new skills in using basic visualisation and rapid prototyping techniques – Visa delegates were invited to the RCA for a ‘Design Jam’ led by Dr Rob Phillips, Senior Tutor in Design Products, with guidance from students and staff from the Schools of Design and Communication, and supported by the Helen Hamlyn Centre for Design.
With further context provided by talks from project partners Save the Children and the Charities Aid Foundation (CAF), the teams worked together to create a prototype design for a contactless payment device for charitable giving.
Visa have since gone on to design a small number of contactless-enabled giving tins that have been tested at various venues around London to gather direct consumer feedback, and the giving tins will go through further incubation and market testing. This was the first Proof of Concept programme to successfully complete the 100-day sprint, and enabled Royal College of Art experts to contribute design ideas as part of a community of innovators, start-ups and entrepreneurs.
Head of Executive Education
Peter is Head of Executive Education, and is responsible for developing a distinctive portfolio of executive education and summer programmes based on RCA research and practice. Peter works closely with colleagues in the Research & Knowledge Exchange Office, the Helen Hamlyn Centre for Design and all four Schools.
The RCA’s Helen Hamlyn Centre for Design partnered with Hamad bin Khalifa University in Doha, Qatar, to deliver two interdisciplinary Social Innovation Bootcamps in 2014 for students drawn from faculties as diverse as journalism, art and design, engineering, medicine and business.
In 2012, the RCA was invited by the Prime Minister’s senior technology adviser to deliver a summit at 10 Downing Street, designed to help senior policy advisers and high-flying civil servants from across Whitehall discover new ways to make government services better.
In August 2018, for the second year running, the Royal College of Art hosted a cohort of Executive MBA students from the National University of Singapore Business School for an intensive one-day participatory workshop on ‘Design Thinking’.