Bridging industry and academia through a disruptive innovation masterclass for Fudan’s senior executive cohort.
Overview
Fudan University worked with the RCA to devise a two-day masterclass called Disruptive Global Innovation led by Professor of Design Innovation Ashley Hall and Dr Laura Ferrarello.
The course was designed as a core module for current students studying in the Executive MBA. 33 senior-level executives from companies such as L’Oreal, YSL Cosmetics, China Mobile, Leo Burnett Shanghai and Ivy Capital, took part in a series of tailored workshops and lectures that referenced to real-world projects, experiences and case studies.
Immersive learning: From design museums to startup scaling
The course included an exclusive curator-led tour at the London Design Museum and keynote lectures from RCA alumni Daniela Paredes Fuentes, Co-Founder & Director at Gravity Sketch and Rodrigo Garcia Gonzalez Co-Founder & Co-CEO Notpla, demonstrating concrete innovation case studies emerging from the RCA.
Applied innovation insights from McLaren and global startups
The masterclass exposed participants to an immersive experience, which culminated in the presentation of the McLaren Senna GTR sports car at the RCA Kensington campus. Esteban Palazzo, Principal Designer at McLaren Automotive gave a talk about his unique insights into design, innovation and technology at McLaren.
We have run similar courses for the National University of Singapore, Nanyang Polytechnic and in collaboration with Imperial College London for various universities in China.
Enhance your EMBA curriculum. Contact our Executive Education team to discuss international study modules in London.
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Custom Executive Education
Custom Executive Education Masterclasses and Workshops
Through our portfolio of innovation masterclasses and workshops, the RCA provides senior-level professionals and business leaders with critical business skills. We deliver courses for businesses, organisations and universities on design thinking, service design, creative leadership, disruptive innovation, entrepreneurship, human-centred design, artificial Intelligence and healthcare design.
We can tailor the curriculum for a day, a week, or several weeks over the course of a year with interrelated projects. Courses can be delivered online, on-campus, hybrid or at partner organisations. Previous courses have been delivered in Dubai, Japan, Hong Kong, China, Singapore, Germany and Mexico.
Find out more about Custom Executive Education at the RCA.
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