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Design Thinking Masterclass for EBU Academy, European Broadcasting Union, held at the RCA

Since March 2017, the RCA has delivered two Design Thinking Masterclasses annually for the EBU Academy, which is the training centre for the European Broadcasting Union, the world’s leading alliance of public service media.

“A real revelation and an inspiring new way to see, analyse and create innovative solutions.”

Sergio Luque Gonzalez Social Media Coordinator at RTBF

Professor Jeremy Myerson, Helen Hamlyn Chair of Design at the RCA, introduces the methodology and tools of design thinking through short talks and case studies showing the best examples of disruption in the media sector. Participants are shown that through design thinking they can define, visualise, prototype and test new ideas. For the second part of the course participants work in teams to develop and present their own proposals. 

The course is collaborative and content is tailored to meet the specific needs of industry. In addition to the course, in October 2017 Jeremy delivered a keynote about the power of design thinking at the 18th EBU Academy Assembly on Innovation to Drive Digital Transformation of Public-sector Media. 

The RCA has provided training for participants from national broadcasters including RTBF and VRT (Belgium), Czech Radio (Czechoslovakia), DR (Denmark), Deutsche Welle and ZDF (Germany), Sveriges Radio (Sweden), PBS (Malta), RAI (Italy), SRF (Swizterland) and DUNA (Hungary).

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