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Show RCA 2019

Taiho Shin

Show RCA work

Major project:


The purify-able laminated panel helps improve air quality indoors, breaking down pollutants such as NOx(nitrogen oxide), CO(carbon monoxide), VOCs(volatile organic compounds) and so on. Due to the newly developed mixture of substances – photocatalyst, graphene dioxide, and polymer – the surface of the material can react to the visual light to change the monocular level of pollutants. The invented purify-able material laminated onto plywood can be applied to furniture doors ,so that furniture can become an energy-free purifier, by only requiring lights. 


  • Taiho Shin is a co-founder of MAEZM, a design studio working with constant experiments blurring boundaries of what we perceive; and has previously worked for Hyundai Card Design Lab as a senior designer in the branding department. 

    His different working experiences helped lead him to believe that experiment-driven projects can contribute to shaping our future; and this should be based upon understanding the system we are living in. His belief in the capacities of the experiment-driven approach leads to many innovative outcomes – ranging from Hanji, a paper-based furniture project, to My Taxi, a service design project for public transportation. These were recognised with several prominent awards, such as iF, reddot, blueprint awards, and so on.

  • Previous degrees

  • BA Interior Design, Kookmin University, Seoul, South Korea, 2007
  • Experiences

  • Senior designer, Hyundai Card Design Lab, Seoul, 2012–2017; Co-founder, MAEZM, Seoul, 2009–2012; Lecturer, Kaywon School of Art, Seongnam, South Korea, 2010–2011
  • Exhibitions

  • MCBW, Goldberg Studio, Germany, 2017; Korea power, Museum of Applied Art Frankfurt, Germany, 2013; East Gathering, Tokyo Design Hub, Japan, 2013; Re:think, International Design Centre, Nagoya, Japan, 2012; 100% Design, London, 2011; Biennale Internationale Design, Saint-Etienne, 2010; 13,798 grams of design, Milan, 2010; My perfect neighbours, Korea Culture Centre, London, 2009; SDF in Milano, Minguzzi Museum, Milan, 2009
  • Conferences

  • Symposium ‘East Gathering’, Tokyo Design Hub, Japan, 2013; TEDxhongik International Conference, Hongik University, Seoul, 2009
  • Awards

  • Best of the best, Reddot Design Award, 2008; Silver prize, JCD Design Award, 2013; Silver prize, KOSID Award, 2007; Bronze prize, Chuangxin Award, 2015; Finalist, 100% Design London Blueprint Award, 2011
  • Funding

  • Next Generation Design Leader, Selected by Korean Ministry of Culture, 2011
Royal College of Art