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Choreography of Mobility

Vehicle design is facing a challenge of shifting paradigms, as industry processes changes related to new forms of mobility. At the same time, navigation and autonomous technology are generating new aesthetic properties not yet fully exploited in mobility design. The Choreography of Mobility research project explores these transitions from materiality to immateriality, and from products to services, which are extending the scope of future mobility design.

While beauty has traditionally been associated with the objects or tools of mobility – cars, airplanes and bikes – the transition to mobility as a service and to intelligent and autonomous mobility has extended this scope to include movement and its graphic representations. Journey planning is becoming an essential factor in decision making when choosing between mobility options. Decision-making processes are usually based on efficiency, which relates journeys to their functional purpose. However, there is an opportunity to design mobility components that add other kinds of value, for example, creating more joyful and beautiful mobility experiences. 

This project aims to develop a design for the movement of autonomous vehicles, incorporating aesthetic elements. The outcome will form a component of the design of a mobility system.

In its initial stages, the research focuses on investigating which elements help to create meaningful mobility experiences. To this end, the RCA is working with Loughborough University on the Joyful Journeys project, which also addresses the perspectives of different ge groups and rural contexts to develop pilot video provocations.

Joyful Journeys

The Joyful Journeys project tests tools to capture people’s perceptions, emotions and aspirations related to current and future journeys, to develop methods for designing the movement of mobility objects. The tools used include journey shadowing, interviews, art and design provocation and co-creation workshop. In the current stage, pilot videos were produced together with Loughborough University to be tested as provocations on co-creation workshops. Joyful Journeys addresses the different perceptions about key mobility aspects between age groups, countryside and city.

Research Team

Dr Artur Mausbach
Dr Luke Harmer
Sam Johnson
Dan Quinlan
Luka Kille-Speckter 

Research Partners

Loughborough University