AI Design for Autonomous Mobility

At a glance

As autonomous vehicles transition from concept to reality, the focus of innovation is expanding beyond the enabling hardware and software. Increasingly, the critical question is not just how these vehicles will operate, but how people will engage with them. This project addressed that emerging challenge by reimagining people’s experiences of autonomous vehicles, emphasising trust, inclusivity, and emotional resonance.

Autonomous vehicles are expected to lead to disruptive and eventually transformative changes in mobility. There is however a public sense of distrust and apprehension, therefore purposeful design for trust and acceptance is critical. Autonomous vehicle journey experiences that are inclusive and joyful will become key commercial differentiators for mobility providers, and persuade the public towards more sustainable transport choices. This project aimed to achieve a positive experience for both future passengers and other road users through the development of innovative interior, exterior and interaction concepts.

The project explored novel and innovative autonomous vehicle design directions in two complementary and interconnected strands:

1. In-vehicle intelligent agents, tangible, embedded, and embodied interactions; and
2. The exterior and interior design of future autonomous vehicles and its role as the primary interface establishing the relationship between autonomous vehicles, its passengers and other road users.