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Service Design

Key details


  • 21 October 2021


  • RCA

Read time

  • 1 minute

The RCA’s Service Design MA programme is an internationally renowned pioneer in the development of service design, transforming customer and citizen experiences. The course examines the complex cultural, technological and systemic issues facing businesses and governments to create new services for now and the future.

EY Seren help organisations re-imagine how they grow by bringing together human insight, design thinking and experience delivery. They solve problems for customers, citizens, employees and society. The collaboration will contribute to how enterprise level transformation design is taught and prepare students for what it’s really like to design in large, complex organisations.

Service Design studio

EY Seren will bring their expertise and knowledge to collaborate on Service Design Challenge Labs and Xploratory Labs which will propose solutions to complex social and industry challenges affecting people and businesses today. The outputs of the Challenge Labs will be showcased at RCA’s annual Work in Progress (WiP) show and a self-directed final project will be showcased at RCA’s annual graduate show. The first Challenge Lab asks ‘how can we shift the mind-set and behaviours of people to drive better financial decisions that ensure life-long financial safety and stability?’. The Xploratory Labs will take place as Design Hacks and Sprints throughout the year and will produce an annual “State of the Art” report on service design innovation and emerging practice. EY Seren will also deliver design lectures, contribute to seminars, provide expert tutoring and review portfolios.

Find out more about Service Design

Register your interest with us here
Service Design masterclass