Key details
Time
- 4pm – 5pm
Location
- Online
Price
- Free
Who can attend
- Everyone
Type
- Webinar
Building on last year’s IN SESSION: Typographic Abstraction, which interrogated the shift from semantics to spectacle, this session looks back at a primary catalyst of this evolution: FUSE, Neville Brody and Jon Wozencroft’s experimental publication on fonts and typography. Launched in 1990 to harness the untapped potential of digital communication, FUSE acted as a radical laboratory where designers and architects were invited to challenge the form of the alphabet itself.
In this conversation, Adrian Shaughnessy (RCA Typography short course leader) and Professor Neville Brody (RCA Design Without Masterclass course leader) will explore the historical significance of FUSE and its role in pioneering the careers of many of today’s leading graphic designers.
They will discuss how the project’s legacy of radical experimentation continues to influence how we rethink and reimagine the languages we use today, moving typography beyond traditional meaning and into a post-semantic realm of expression.
Speakers
Professor Neville Brody
Neville Brody is one of the most celebrated graphic designers of his generation – a leading typographer and internationally recognised art director and brand strategist.
The founder of design agency Brody Associates, Neville established his reputation as creative director of the 1980’s Face magazine, subsequently working with record labels, magazines and a range of international clients including Apple, BBC online, The Times, Channel 4 and the England football team. His hugely influential work has been the subject of numerous exhibitions and publications, most notably the two-volume monograph The Graphic Language of Neville Brody, which was accompanied by an exhibition at the Victoria and Albert Museum.
Brody became Dean of the School of Communication and head of the Visual Communication Programme at the Royal College of Art in January 2011. In 2018 he became Professor of Communication. He is the course leader on the RCA Design Without Masterclass.
Adrian Shaughnessy
Adrian Shaughnessy is a graphic designer, writer, publisher and educator. He has taught at the RCA in the School of Communication since 2010, and latterly in the School of Design. Shaughnessy is a co-founder of Unit Editions, a publishing company producing books on design and visual culture. He has written, designed, edited, art directed and published numerous books on design. He is the course leader on the RCA short courses Typography and Editorial Design.
In the series
Free online talks led by RCA academic faculty featuring notable guest speakers with industry specialism and leading professional practitioners in their field.
