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Andrea Edmunds

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  • Andrea Edmunds is a visiting tutor in Service Design at the Royal College of Art. She currently consults for a wide range of organisations on service design, innovation culture, and digital transformation. Formerly, Head of Insight at the Future Cities Catapult and head of IDEO’s London Service Design practice, she draws on extensive experience across a wide variety of sectors, including technology, sustainability, health care and financial services.

  • Biography

  • Andrea opened her own consultancy in 2017, and focusses on digital and cultural transformation of organisations and services including EY, HSBC and Digital Built Britain.

    Formerly Head of Insight at the Future Cities Catapult, an organisation championing urban services and smart cities, Andrea led the design of the Urban Innovation Centre and established a process and research design team to ensure that people are not forgotten in the rush to embrace technology and big data. Her work covered sustainable mobility, air pollution, urban planning, SMEs and citizen engagement for the likes of TfL and cities around the world.

    Prior to FCC, Andrea spent 12 years at the world-renown design and innovation agency IDEO. Building on her prior experience in mechanical engineering manufacturing in Silicon Valley, she focussed on product design before moving to London where she headed up IDEO’s Service Design practice. Her work across a huge variety of clients and industries include the public and third sectors (Oxfam) as well as financial services (UBS, Barclays), healthcare (Novartis, Pfizer, the NHS) and products (Hoover, Steelcase, IKEA, Nestlé).

    Andrea has taught design process at her alma mater, Stanford University (BS Mechanical Engineering/Product Design) and at the Academy of Art University in California. She has lectured at numerous institutions including Cambridge’s Judge School of Business, the Design Council, and at conferences across the USA and Europe. Andrea has served on several advisory boards including Oxfam, Ravensbourne School of Design, BSI and Milton Keynes 2050.
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