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The Tyre Collective

The Tyre Collective mitigate air particulate emissions that result from tyre wear by capturing particles at source.

The Tyre Collective is a clean-tech company spearheading the capture and monitoring of tyre wear pollution to improve air quality and accelerate the shift towards zero-emission mobility.

Over a million tons of tyre wear particles are produced annually across Europe. This deadly dust is the second-largest microplastic pollutant in the world’s oceans and a stealthy source of air pollution, but has been largely ignored until now. The Tyre Collective’s aim is to develop the first on-vehicle device to capture tyre wear at source, right at the wheel, to prevent harmful particles from entering the ecosystem. The Tyre Collective’s patent-pending technology uses electrostatics and airflow to attract tyre particles, which can then be reused in new tyre production and inks, creating a closed-loop system.

Founders Hanson Cheng, Siobhan Anderson, Hugo Richardson and Deepak Mallya graduated from the RCA’s MA/MSc Innovation Design Engineering programme in 2020. They were also awarded the Environment Award at the 2020 Mayor’s Entrepreneur Competition.


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