Key details
Date
- 17 February 2026
Read time
- 1 minute
In this conversation Terry Behan, Chief Design Officer at Nedbank, South Africa and Dr Nick de Leon from the RCA explored and shared accessible examples of business models to build your confidence in building these for your own product.
This RCA x Design for Good masterclass discussed Business Model Design and how this is a vehicle that takes your product or service to market. The more designed and differentiated your business model, the more likely your product or service is to scale in the market. This applies not just to commercial products but also to programs that wish to have a broader social impact.
Terry is an experienced designer, educator, & AI enthusiast. His expertise lies in integrating marketing, technology, design, and product teams to ship creative customer-centric products that make a tangible social and commercial impact. In his current role, he leads a team of 150 designers, orchestrating the delivery of impactful and measurable experiences across the conversion funnel. Increasingly, with an AI tool chain.
Terry’s portfolio encompasses product rollouts in sectors as diverse as insurance, digital banking, edtech, neuroscience, e-commerce, and commercial creativity. Beyond his professional practice, Terry is deeply committed to education. He hosts and delivers online programs focused on design and innovation for PARSONS. At GIBS, Terry teaches various design and innovation modules to Master's students and corporate executives.
Terry serves on the advisory council at Design For Good (UK), and is a board member of the South African Design Foundation (ZA), and a former member of Design Network Africa (AU). He holds a BA in Brand Leadership and an MSc in Strategic Design.
About Design for Good
Design for Good is a non-profit alliance that aims to directly deliver measurable impact on society’s biggest challenges, on a scale only possible through global collaboration. Established in 2022, Design for Good’s founding alliance comprises leading organisations including General Mills, Logitech, McKinsey & Company, Microsoft led by Xbox, Nedbank, Nestlé, PepsiCo, Philips and the Royal College of Art.
Running from September 2024 – April 2025, the academy consists of 8 taught Modules plus 3 expert Masterclass talks with over 500 participants. It aims to empower experienced professional designers with the knowledge and skills to create solutions that address the United Nations Sustainable Development Goals (SDGs).
Read our news story RCA x Design for Good Academy launches to empower designers to address UN Sustainable Development Goals.
More information
Find out more about the RCA x Design for Good Talks
Free Masterclass talks as part of the RCA x Design for Good Academy, featuring leading guest speakers in the field of design.
