RCA x Design For Good Academy Masterclass: Inclusion by Design

Pattie Moore is a towering figure in design and a true pioneer of inclusive or universal design where she is acknowledged as a founder of this movement. Pattie is recognised around the world as a leading authority on consumer lifespan behaviours and requirements. In a daring experiment between 1979 to 1982, Pattie travelled throughout the United States and Canada disguised as women of more than 80 years of age. This experience of responding to people, products, and environments as an elder enabled an empathetic approach to design that informed not only much of her future work, but the work of countless designers who were inspired by what she learned.

Named by ID Magazine in 1997 as one of the ‘40 Most Socially Conscious Designers’ in the world, Moore was selected in 2000 by a consortium of news editors and organisations as one of the ‘100 Most Important Women in America’. She was named by the Industrial Designers Society of America as the ‘Most Notable American Industrial Designer’ in 2016, and was the recipient of The National Design Award in 2019, and in 2020 the ‘Changemaker Award’ awarded by the Center for Health Design. Most recently the World Design Organisation recognised her impressive design legacy, influence and leadership in awarding her the 2022 World Design Medal™ and in 2024 received the Sir Misha Black Medal for Distinguished Service to Design Education.

About Design for Good

Design for Good is a non-profit alliance that aims to directly deliver measurable impact on society’s biggest challenges, on a scale only possible through global collaboration. Established in 2022, Design for Good’s founding alliance comprises leading organisations including General Mills, Logitech, McKinsey & Company, Microsoft led by Xbox, Nedbank, Nestlé, PepsiCo, Philips and the Royal College of Art.

Running from September 2024 – April 2025, the academy consists of 8 taught Modules plus 3 expert Masterclass talks with over 500 participants. It aims to empower experienced professional designers with the knowledge and skills to create solutions that address the United Nations Sustainable Development Goals (SDGs).

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