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Department for Transport unveils iconic British Chargepoint designed by the RCA and PA Consulting

The iconic new British chargepoint for electric vehicles designed by the RCA and PA Consulting has been unveiled by Transport Secretary Grant Shapps MP at COP26. The new chargepoint is a key part of the UK government's pledge to reach zero emission for HGVs and end the sale of all polluting road vehicles within the next two decades.


Grant Shapps using the Chargepoint at the Design Museum with Silver Jaguar Car
Grant Shapps unveils the Chargepoint at the Design Museum

‘This design is a landmark in our journey to electric vehicles and zero carbon.' Clive Grinyer
Clive Grinyer

Designed for functionality, ease of use and distinctiveness – the chargepoint is intended to become as iconic as the British phone box or the London bus. The Department for Transport announced the appointment of the Royal College of Art (RCA) and PA Consulting to deliver the design back in August, with the RCA's participation led by Professor Clive Grinyer, Head of our MA Service Design.

Clive Grinyer said: ‘This design is a landmark in our journey to electric vehicles and zero carbon. We have listened to people around the country who asked to have a minimum impact on their streets, to ensure that it works well for disabled and all people and that we bring the UK’s design and engineering talent to create an iconic design that we can all be proud of.’
Close-Up rendering of chargepoint
New UK Chargepoint

'Arguably most importantly for behavioural change, people had to love it.’ Dan Toon, PA Consulting
Dan Toon, PA Consulting

Through COP26, the UK Government has been calling on countries around the world to accelerate the transition to electric vehicles, which – along with phasing out of coal power and halting deforestation – are crucial to keeping warming to 1.5C. Having the right charging infrastructure in place is essential to this.

With its recognisable circular handset, the chargepoint was constructed with accessibility, inclusivity and user enjoyment in mind. A people-oriented approach lead the design with rapid re-iterations and testing with consumer groups. Dan Toon, PA Consulting Design Lead said: ‘The end product needed to be functional, inclusive, sustainable, adaptable, affordable and finally, arguably most importantly for behavioural change, people had to love it.’ 

Interested in how design can transform customer and citizen experiences? Find out about our MA Service Design.