Key details
Time
- 4pm – 5pm
Location
- Online
Price
- Free
Who can attend
- Everyone
Type
- Webinar
In this conversation Terry Behan, Chief Design Officer at Nedbank, South Africa and Dr Nick de Leon from the RCA will explore and share accessible examples of business models to build your confidence in building these for your own product.
This RCA x Design for Good masterclass will discuss Business Model Design and how this is a vehicle that takes your product or service to market. The more designed and differentiated your business model, the more likely your product or service is to scale in the market. This applies not just to commercial products but also to programs that wish to have a broader social impact.
Terry is an experienced designer, educator, & AI enthusiast. His expertise lies in integrating marketing, technology, design, and product teams to ship creative customer-centric products that make a tangible social and commercial impact. In his current role, he leads a team of 150 designers, orchestrating the delivery of impactful and measurable experiences across the conversion funnel. Increasingly, with an AI tool chain.
Terry’s portfolio encompasses product rollouts in sectors as diverse as insurance, digital banking, edtech, neuroscience, e-commerce, and commercial creativity. Beyond his professional practice, Terry is deeply committed to education. He hosts and delivers online programs focused on design and innovation for PARSONS. At GIBS, Terry teaches various design and innovation modules to Master's students and corporate executives.
Terry serves on the advisory council at Design For Good (UK), and is a board member of the South African Design Foundation (ZA), and a former member of Design Network Africa (AU). He holds a BA in Brand Leadership and an MSc in Strategic Design.
About Design for Good
The RCA x Design for Good Academy explores a life-centred design focused curriculum with a particular focus on Sustainable Development Goal 4: Quality Education. The content for the Academy draws upon the RCA’s postgraduate design programmes and best practice from the world’s leading practitioners of mission-led, interdisciplinary innovation.
Design for Good builds, trains and fosters a passionate global creative community to design direct and lasting impact for the United Nation’s Sustainable Development Goals. On a breadth and scale only possible through cross-company collaboration.
