Juliana Callia-Long

Juliana Callia-Long is a trends forecaster and design futurist with nearly two decades of experience in human- and future-centred innovation across media, branding, FMCG, hospitality, insurance, and the charitable sector. As founder of MUTA Futures Studio, she explores cultural and behavioural shifts to develop positive, future-oriented strategies for organisations and the public sector, with a strong focus on long-term, systemic impact.

She is an Associate Lecturer on the MDes Design Futures programme at the Royal College of Art, teaching core units through transdisciplinary approaches to design futures. She co-leads a cross-college elective on Design Ethics, facilitates workshops on signals mapping, trend analysis, and critical futures thinking, and runs the Designing for the Future short course at UAL.

Juliana’s practice combines visual communication, cultural analysis, and strategic foresight to support resilient and reflective organisational decision-making. She is committed to criticality, creative exploration, and non-linear methodologies that expand the possibilities of innovation and futures practice.