Associate Lecturer Joe Ferry
- Associate Lecturer
- Service Design MA
Joe has a track record of defining and implementing luxury brand’s products, interiors and experiences. Creating original, authentic and extraordinary experiences for distinguished global brands, within both aviation and hospitality, has been at the core of his career.
After graduating from the Royal College of Art, he joined Virgin Atlantic Airways and in 2001 became their Head of Design, a position he held until 2010, leading the relaunch of their Upper Class interiors and all onboard products. He was creative director for the airline’s worldwide business class lounges, uniforms, identity, livery and brand reaffirmation.
Joe moved into the world of hotels, first as Senior Vice President of Design at the Intercontinental Hotels Group and in 2017 as Director of Art & Design for Belmond, LVMH’s boutique experience brand. At Belmond he directed interior designs onboard the iconic Venice Simplon-Orient-Express train and renowned hotels in the Caribbean, Brazil, Mexico, Peru and Italy.
Joe has held positions as Trustee and Board Member for the UK’s Design Council and as Executive Director of the D&AD. In addition, he has served as a Visiting Professor and became an Honorary Fellow of Brunel University, and he has sat on both Brunel and Loughborough Universities’ Advisory boards. Joe has been involved with the RCA Service Design course since its inception and during his time in industry was a Visiting Tutor and collaborated on many industry briefs with the college.