National Trust

Service Design

Head of programme

Nick de Leon
Dr Nick de Leon

The programme examines how design can transform the experience and value of services, making them compelling to users, as well as attractive and profitable for the organisations that deliver them. It educates students in the very latest tools and techniques of service design and, through its research activities, develops pioneering new models for service innovation.



Student info

Programme video

Student stories

  • Holly May Mahoney

    Holly May Mahoney

    Before I applied to the Royal College of Art, I was working as a freelance graphic designer. I did my BA at Falmouth College Of Arts and graduated in 2008. After that, I had a variety of graphic design jobs, followed by a year of freelancing. 

  • Helena Polati Trippe

    Helena Polati Trippe

    I did a BA at Goldsmiths University in Urban Sociology and Cultural Studies and then went to the LSE to do an MSc in Cites, Space and Society. Both of them were really interdisciplinary degrees that looked at the context of the city, particularly the Master’s programme, and the BA mainly looked at culture and popular movements or youth movements.

  • Nicolás Rebolledo Bustamante

    Nicolás Rebolledo-Bustamante

    I trained as an architect in Chile and my final project was concerned with building companies and object-oriented programming. I tried to join that approach with the world of architecture, and through pursuing that, I discovered design. There’s a Buckminster Fuller quote that says something like, while architecture is a noun, design is a verb – so one is concerned with form, while the other allows movement towards the future.

  • Vivien Heyhoe

    Vivienne Heyhoe

    I’ve been working as a doctor for the past nine years. I worked at Imperial College Healthcare Trust in critical care; so that’s anaesthetics, intensive care, emergency medicine. I’ve always been a little bit of a misfit. I’ve always been interested in design and before I came here I’d done some photography, and some short courses in interiors and furniture design, and things like that. But I’d never seen design’s potential beyond the aesthetic.



RCA now


  • Service Design
    The Science Museum's Dana Centre
    165 Queen's Gate
    South Kensington
    London SW7 5HD

  • +44 (0)20 7838 1234