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Student Showcase Archive

Yuxuan Yang

MA work

MA work

  • Project: PLATO EUDAIMONIA the grand central Court

    Project: PLATO EUDAIMONIA the grand central Court, Yuxuan Yang 2019
    resin
    120x55cm

  • Project: PLATO EUDAIMONIA front 45

    Project: PLATO EUDAIMONIA front 45, yuxuan yang 2019
    resin
    120x55cm

  • Project: PLATO EUDAIMONIA rear 45

    Project: PLATO EUDAIMONIA rear 45, yuxuan yang 2019
    resin
    120x55cm

Plato Eudiamonia

A future luxury design, based on ancient greek philosophy. The main purpose of this project is to explore what intellectual luxury would look like in the year 2040, the era of AI. It is a way to provoke – even to challenge – the value of luxury now.

Info

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Intelligent Mobility, 2019

  • I had the great opportunity to undertake a design commission for a Chinese autonomous driving car company. My proposal was selected and shown at CES 2017, winning the Red Dot Design Award 2017. 

    To further my education and explore new design philosophy, I took an MA in Automotive Design at Coventry University, and am now studying on the MA Intelligent Mobility Programme at the Royal College of Art. In 2017 I also won the SAIC Design Challenge Europe prize as a student. To develop a design, you need to know more about the world around you, as well as the cultures. The cultural difference to me is the best way to complete my own design philosophy. To find the new Chinese design philosophy is a challenge for me. 

    I'm also a team player, playing ice hockey for both Coventry University and Imperial College. And yes, art in all forms and sketching is always a huge part of my life!

  • Degrees

  • MA Automotive Design, Coventry University, 2016; BA Industrial Design, Beijing Institute of Graphic Communication, 2010
  • Experience

  • Motor car exterior designer, BAIC, 2010–13; Internship, SAIC Motor Design Europe, 2017
  • Exhibitions

  • Proposal for UISEE Mobile City Cabin (MC2) shown at CES 2017
  • Awards

  • Winner, Red Dot Award, 2017; Winner, SAIC Design Europe Prize, 2017