Yusuf Muhammad

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• Words Plus is an experimental project, with the aim of investigating and designing new ways to add more information into, or alongside, text.

  Words + …… = better communication

  It is driven by a desire to develop a more holistic communication medium with visual story-telling, timing and emotional context. It was inspired by the difference between listening to and reading a great speech. Writing and reading are intimately and intrinsically bound to speech, a flow, constantly changing in frequencies, loudness and pitch. The words on a page only become meaningful via an 'internal speech'.

• Degrees

• MEng (Hons) Mechanical Design, Materials & Manufacture, University of Nottingham, 2006

• Experience

• Foundry Internship, Russell Casting Ltd, Leicester, 2005; Research Placement, University of Nottingham, Nottingham, 2004; User Research & Product Investigation Team, Future Acoustic, London, 2007

• Exhibitions

• Go Global China, Tsinghu, Beijing, China, 2007

• Awards

• Finalist, Basketball Shoe Design, Kicksguide Artist Series, 2006; Twice Winner, Business Ideas, Imperial Entrepreneurs' Ideas Challenge, 2007; Shortlisted, User Focused/Inclusive Design, Design For Our Future Selves Award, Helen Hamlyn Centre, 2008